Kenyan bank backs initiative on plight of lions in Africa

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An African lion cub frolics at Qingdao Forest Wildlife World in Qingdao, east China's Shandong Province, Sept. 26, 2015. Seven manchurian tiger cubs and four African lion cubs here, all of which are three months old, met with the press recently. (Xinhua/Yu Fangping) (lfj)

Kenya’s financial institution KCB Bank on Wednesday partnered with Tusk, a wildlife conservation organization, to support a global campaign aimed at raising public awareness on the plight of lions in Africa.

KCB Bank and Tusk, which launched the Lion Trail initiative in Nairobi unveiled a life-size lion sculpture as part of the program that seeks to raise funds to protect wildlife and their natural habitats.

Rosalind Gichuru, director of KCB Group marketing, corporate affairs and citizenship said the lender was playing its part to secure the survival of this iconic species in the world.

The Tusk Trail Lion is a global art installation in support of African lion conservation which will see the installation of 47 sculptures that are displayed to the public at a selection of iconic sites across the world including Nairobi, New York, and Sydney.

Tusk Trustee Beatrice Karanja-Shah said the sharp declines in lion populations over the last decade mean there is an urgent need to address the pressures affecting this majestic species.

The lion sculpture which has been designed by renowned Kenyan artist Peterson Kamwathi will be displayed at KCB Bank until November 9 to create awareness of the various threats facing the African lion.

The unique works of art will be auctioned with the funds raised going to support the work of Tusk and its partners in protecting the species. Enditem

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