Local vendors in Kwahu are thriving amid the annual Easter festivities, with many extending operations late into the night to meet surging demand.
Businesses across the hospitality sector, including food stalls and entertainment services, report brisk activity as thousands of revelers flock to the region. The event, now in its 20th edition, is projected to significantly bolster local commerce before concluding on Monday, April 21, 2025.
Atingah, a roasted meat vendor who arrived Thursday, remains optimistic despite initial rain delays. “I’m hopeful sales will pick up before the festivities end,” he said, reflecting the resilience of small-scale entrepreneurs capitalizing on the seasonal influx.
In Obomeng, the festival’s epicenter, streets pulsed with energy as youth and families immersed themselves in a vibrant carnival atmosphere. Music echoed through the town, with crowds dancing and moving between lively thoroughfares. A first-time attendee captured the mood: “It’s my first time here. I’ve loved everything the food, music, and people.”
Security has been tightened for the event, with heightened visibility from both police and military personnel to ensure safety for attendees. Authorities emphasize their focus on maintaining order while allowing festivities to proceed uninterrupted.
The Kwahu Easter Festival, rooted in cultural tradition, has evolved into a major tourism draw, blending heritage with economic opportunity. Over two decades, it has steadily amplified its footprint, supporting livelihoods while showcasing Ghanaian culture to international visitors. This year’s edition underscores its dual role as both a celebratory rite and a critical revenue driver for the region, reinforcing its place on the national calendar.
