Get ready to witness the huge change soon, in the scenario of Marathi film industry with ‘Love Lafde’ releasing soon not in theatres but through a mobile application called Home Cinema Center (HCC).
Wondering what this concept is all about? Well, we all know about Netflix, Amazon Prime and other applications that help us watch our favorite series, films or shows. However, HCC will be the first Indian mobile application and platform especially for Marathi unreleased movies. The first movie to release on this application is ‘Love Lafde’, directed by Sachin Aambat.
Marathi film industry is now seeing an upward graph with movies like Sairat, Gulabjam, Baap Manus, Natrang who did a great business at the box office and was also highly appreciated by the cinema critics. Inspite of decent story line and experienced cast in the Marathi movies, some movies fail to attract the audience and some can’t even reach the target audience due to money constraints. To remove such barriers and to make it more simpler and reachable to everyone, Sadanand Ippakayal, Founder, HCC Network came up with the concept of the online movies application. “The application is a platform for all the unreleased Marathi movies and we plan to release atleast 3-4 movies in a year. The movie will be available on the application for 3 months” says Sadanand Ippakayal , Founder, HCC.
‘Love Lafde’ , the first movie to be released via HCC is all about fun, entertainment and the story revolves around college time love and the so called Love Guru. When asked about the releasing their movie via HCC, Director of the movie, Sachin Aambat said, “We are very excited to release our work through such an interesting application. The concept is new and we believe that it’s a win-win situation for both of us at this moment.” The film is produced by Sumaydh Gaikwad and Geeta Kulkarni. The star cast of the movie includes Rohit Phalke, debutant Ruchira Jadhav, Sameer Choughule, Nayan Jadhav, Avadhoot Wadkar, Monika Dhabade,Sanjay More and Sumaydh Gaikwad.