A medical technician draws a blood sample to screen for glucose and cholesterol at a free health screening as part of the National Urban League's Economic Empowerment Tour in Dallas, Texas June 13, 2009. REUTERS/Jessica Rinaldi

The Loyalty Insurance Company is partnering the National Blood Service to ensure the constant supply of blood in the country.

An agreement to that effect was signed between Loyalty Insurance and the National Blood Service at ceremony in Accra where a cheque for 10,000 Ghana cedis was offered as seed money.

Signing on behalf of Loyalty Insurance, Mr Oppong Ababio, Executive Director, said establishing a fund to support blood donation was the most sustainable way to support the Service.

He urged motorists and other potential clients to patronise the policies of Loyalty Insurance for it to support the Ghana Blood Service.

Mr Frank Yeboah, Managing Director, Loyalty Insurance, said the blood donation was one of the core values of the company which had beat a social responsibility path premised on compassion and human dignity among others.

“We are excited to see the start of the first of many ways in which we can give back to society. We have had the privilege to have an accord with the National Blood Service of Ghana. And today we are here to affirm our partnership and support their core mandate of ensuring constant supply of blood in the country,” he said.

According to him, “As part of our support to a number of blood donation exercises, Loyalty Insurance has declared the month of November as ‘Red

November’ in which our major blood donation exercises for each year would be carried out.”

He disclosed that a percentage of insurance premiums paid by every policy holder would be used to support the National Blood Service” in line with our mission to make insurance a primary and attractive need for all.”

Mr Yeboah announced that Loyalty Insurance in partnership with FRIMPs Oil was running a promotion in which clients who buy Comprehensive Motor insurance policies were rewarded with five gallons of fuel and those who purchased Third Party motor insurance policies were given three gallons of fuel.

Dr Justina Ansah, Managing Director, Ghana Blood Service, who signed for her outfit, said the Service was shifting from the paradigm of family blood replacement to voluntary blood donation to ensure the constant supply of blood by 2020.

She therefore lauded the Loyalty Insurance accord as timely and urged all eligible blood donors to support the initiative.

Staffs of Loyalty Insurance and their affiliates donated blood.


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