Management Reacts To Sarkodie?s Flopped Show in Koforidua


The article about this said Sarkodie show stoked fiery controversies in the entertainment circles and gave some people the opportunity to say scads of kind words but the fact that I criticize people and activities, makes me welcoming to all manner of words (complimentary, insulting or mischievous) about me.In the piece, I pointed out that the organizers did not take their publicity seriously, a corollary of which was the abysmally low patronage of the Rapperholic Concert.

After the publication dubbed ?Rapperholic Concert in Kofcity was a Flop,? one of the managers of Sarkodie, Sammy Forson, a radio presenter at YFM called me on Tuesday, 6th August, 2013 when Flex newspaper was preparing to go to press, to express his dissatisfaction about my eye-witness report on the show.

According to Sammy Forson, the Rapperholic Concert in Kofcity was not organized by Duncwills Entertainment, the management of Sarkodie but by a company called 365 Entertainment.

?Kwame, the Rapperholic Concert in Koforidua was not organized by the management of Sarkodie. We sold the right to 365 Entertainment who sought to use our brand name to do the show. So they did everything as far as the organization of the show was concerned,? Sammy Forson remarked.

He added that it was the organizers who were responsible for publicity for the show so if something went wrong, Sarkodie?s management could not be held culpable. Duncwills?s role in the concert was just to present their artiste on the day of the event to perform.

?We charged them and they paid us. So we were just there to put Sarkodie on stage to perform. A lot of people think we organized the show but that was not the case,? he added.

I contacted one Ernest, the Director of 365 Entertainment and he declined speaking to the issue. According to him, even though he had heard a lot about the show in the media, he wouldn?t want to say anything about it. At least, I gave him the opportunity to explain things to the public but he was unyielding.

Okay, so Duncwills Entertainment has been vindicated in this case but my bane is, should they leave event companies to put up tattered shows for their artiste just because they will be paid?

I am sure Dr Duncan and Sammy Forson know that Sarkodie has a respectable reputation to protect and must not appear on disorganized shows. As much as you think about how much you will gain from a gig, you also think about what effect the gig can have on your artiste?s image.

I believe by now they have learnt their lessons and will be involved in the organization of such shows, henceforth, even if they are not the main people organizing them. In so doing, they need to check on the organizers to make sure some of these things are well placed so as to ensure that Sarkodie?s image is not sullied by the show.

So if I lied that the show was a flop, why has Sarkodie?s management come out to dissociate themselves from the organization of the concert? Well, you are the best judge.

In Kofcity, the modus operandi of doing things is far different from that of Accra. Unless you have taken to time study the entertainment industry in this municipality or have contracted the right entertainment people in the locality to do ground works for you before you hold a programme there, else you will fail woefully.

Kofcity is a new ?area code? for Koforidua, the Capital of the Eastern Region of Ghana, and was couched by some youth and media persons in the municipality. Formerly, the code used to be Koftown until recently when the afore-mentioned groups, realizing modernization in the city decided to rename it as such. Koftown which hitherto was widely known by most people as the ?area code? of Koforidua was also created by these same groups but not any government authority.

In fact, I hate no one in this industry. I just contribute my quota to shaping the entertainment industry by telling the truth and saying that which others dread to say. Truth hurts but as the name of my column goes, I will continue to say it louder irrespective of personal vendettas from individuals or groups of people because I have thick skin to repel any Machiavellian tactics.

However, I welcome all forms of criticisms and advice from people who seek the betterment of the creative arts industry. I will be back!

Source: Flex Newspaper.

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