? After Taken Over From Nokia
Microsoft has launched first of its range of mobile devices in Ghana, Accra since it took over from Nokia.
The Lumia 535 is a sleek mobile device with inbuilt Microsoft applications that allow users to do more with the device whilst saving time which they hitherto used in doing similar things on other mobile phone brands and devices.
At the official launch of the Lumia 535 device, Kalo Osinowo, representative of Microsoft indicated that, the launch and the introduction of the new Lumia brand is a way of given back to the people the precious time they have been spending.
?You can do almost everything with the Lumia 535. This device carries Microsoft brand and comes along with all Microsoft applications, talk about Word, Excel, PowerPoint etc,? he said.
Kalo Osinowo also averred that Microsoft will be introducing more Lumia devices in the future.
The Lumia 535 comes with an inbuilt 5 megapixel front camera that has a wider capturing angle and a 15 Gigabyte cloud storage volume which helps users store data, images and other documents which can easily be retrieved even in the event of phone damage.
The Microsoft device is a robust device that can withstand any condition and can easily be operated.
It comes in different but preferred colors of Banana Yelow, Lipstick Red, Green and Blue.
Microsoft has taken?over Nokia’s Devices and Services business, which includes both Smart Devices and Mobile Devices.
In the take-over, Lumia, Asha and X series have come under Microsoft’s umbrella. Design teams, supply chain, accessories, employees, developer relations and most of Nokia’s manufacturing plants and testing facilities are also on Microsoft’s side, as are most of the company’s services like MixRadio, Store and more.
Here, Nokia’s mapping entity, is considered a separate business and isn’t included as part of the deal, but Microsoft has agreed to a 10-year licensing agreement.
Microsoft is also controlling IP agreements and any third-party contracts related to Nokia’s devices.
Since Microsoft retains rights to the Lumia and Asha brand names, the company has taken advantage of them. This has given Microsoft the right to brand any Nokia devices with its own brand image.