MTN Ghana unveils ‘Brighten Your Community’ campaign


MTN Ghana Foundation has taken another giant step by launching an initiative dubbed ‘Brighten Your Community’ aimed at empowering customers to choose a project they want to be implemented in a community of their choice via MTN’s social media handles.

The ‘Brighten Your Community’ initiative will be heavily driven on MTN’s social media handles, Facebook, Twitter and Instagram.

The acting Corporate Services Executive of MTN Ghana, Georgina Asare Fiagbenu, who unveiled the project in Accra, hinted that the Foundation is devoting an amount of GHC750,000 to be invested in the three focus areas of the Foundation which are Education, Health and Economic Empowerment.

“We are taking this unique and participatory approach because this year has been declared ‘Year of the Customer’ and as an innovative brand, the board has given the approval to involve our customers and give them the opportunity to directly choosing a project they want to be implemented in a community of their choice,” she explained.

Adding that, the three communities which come tops at the end of the competition will be allocated GHC 250,000 each to implement the projects.

‘Brighten Your Community’ initiative is a national campaign and all MTN customers are eligible to participate. Customers are our key stakeholders and have contributed to the successes of MTN.

The campaign officially starts on Monday, December 2, 2019, and ends on Monday, December 9, 2019.

The Foundation has contributed to the socio-economic development of Ghana through its sustainable initiatives and as a result, they have enhanced and fostered strategic partnerships through collaborations with other national/ international partners.

With 147 projects executed, with an amount of USD 13 million which has impacted over 4 million lives, many people in rural, as well as urban communities, now have access to improved healthcare.

Thousands of expectant mothers can now deliver in hospitals close to their communities and many lives have been saved as a result of refurbishment and construction of hospital ward/blocks, donation of critical medical equipment among others.

School children are also beneficiaries. Some school structures which used to be in dilapidated state have now been refurbished creating a comfortable and safe environment for teaching and learning.

In addition to supporting infrastructure, scholarships have been awarded for the education of hundreds of needy but brilliant children and teachers who wish to further their education in Math and Science at the tertiary and Masters levels.

Empowering people economically, MTN supported over 200 palm oil producers with a palm oil processing facility at Juaso in the Ashanti Region.

A Shea Butter processing plant was also commissioned for Sung Suma Women’s group at Kpaguri in the Upper West region. These projects among others aimed at improving the lives of the community members.

More so, MTN Ghana’s popular program “Save a life” and the award-winning Heroes of Change have all been highly commended as bright, sustainable and impactful projects.

Source: Isaac Kofi Dzokpo/

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