As part of the 21 Days of Y’ello Care Challenge, MTN Ghana in collaboration with Narcotics Control Board has embarked on awareness creation campaign to help educate the youth on the negative impact of substance abuse on the individual’s health, the society and country at large.

The campaign which was held at Tema Manhean, attracted students from about five Basic and Senior High Schools.

In an interview with Human Resource Executive, MTN Ghana, Ama Benneh Amponsah, MTN she noted that, they are embarking on the sensitization within the communities where database proves high prevalence of drug abuse; in a bid to bring down the rate of drug use among the youth in the country.

This she said, they sought to concentrate on the students because they are highly vulnerable to falling prey to such menace.

So far we have chalked success looking at the number of initiatives we rolled out during the 21 Days of Y’ello Care Challenge.

Adding that, MTN will continue to work closely with Narcotics Control Board & Pharmacy Council to help achieve the desired goals.

The MTN staff also seized the opportunity to educate the students on the harmful effects of substance abuse.
The Yello care Challenge, gives MTN staff an opportunity to volunteer their service by working in the communities to make beneficiaries lives better through the projects implemented.

Every year a theme is selected to drive the activities. This year the theme is “Creating a Brighter Future for our Youth,” this will enable the staff to implement initiatives aimed at youth empowerment.

The Divisional Supervisor, Demand Reduction of Narcotics Control Board Juddy Mensah, expressed worry over the alarming rate at which the youth are engulfed in the use of marijuana (wee) cocaine, tobacco and alcohol and other hard drugs in the country.

This she said, the partnership with MTN Ghana was timely; since the sensitization will go a way to help to clamp down on the incidence of substance abuse and addiction among the Ghanaian youth.

She therefore commended MTN Ghana for taking such a judicious step. However, she also seized the opportunity to advise the youth to stay away from hard drugs since it has serious negative impact on the human health, the society and country at large.

The event which was held in a grand- style saw Lynx Entertainment signee, Kuami Eugene, passing through as his performance got the students on their feet dancing from start to finish.

He performed well-known songs like, ‘Wish Me Well’, ‘Walaahi’, ‘Confusion’, ‘Never Carry Last’, ‘Angela’ and the list goes on.


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