MTN Marries UNICEF to Address Health & Social Issues in Ghana

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MTN Marries UNICEF

MTN Ghana and has taken another giant step by signing a memorandum of understanding to renew its partnership with United Nations Children’s Fund (UNICEF) to help provide relevant information relating to health and social issues to Ghanaians through a multilingual platform christened : “Agoo”

This partnership was established in 2015, at a critical time in Ghana where every single person was worried and agitated about the outbreak of Ebola disease and cholera.

The Agoo platform serves two purposes: It delivers accurate information through an interactive mobile platform about how to protect oneself from Cholera and Ebola and educates about the associated health risks.

The multilingual platform offers three distinct services: (1) a call center with trained agents responding to callers; (2) an Interactive Voice Response (IVR) and (3) Short Messaging Service (SMS). All services are provided in all of Ghana’s main languages.

Speaking at the signing ceremony in Accra, the Chief Marketing Officer of MTN, Mr. Asher Khan, noted that they are signing the Memorandum of Understanding (MoU) to renew the partnership for another years to years to affirm MTN’S commitment of brightening the lives of their customers.

And also, by ensuring that Ghanaians continue to receive essential information through Agoo on health and social issues. “We are in the digital age and this partnership/initiative resonates with MTN’s vision of leading the delivery of bold new digital world.

Customers will have ample time to concentrate on their business rather than spending lots of time on having physically to physically go to see a professional,” he explained.

According to him, this year’s partnership has an addition of Social protection to the already existing information on Malaria, Avian Influenza, Cholera, Meningitis, Ebola, and Tuberculosis among others. Children and the youth can also benefit from tips on sanitation among others.

This he said, two years on, the service has grown and proven successful. Over 2000 calls are received daily since last 2016. In the light of the success of this partnership, MTN is continuing this partnership with UNICEF.

MTN customers can access the service by calling the toll-free number 5100 whilst non-MTN users can be served by calling 0540118999.
According to UNICEF Ghana Representative, Rushnan Murtaza, every year three thousand six hundred children under age of five die of diarrhea and related illnesses. That is approximately ten young children day. One newborn dies every 15 minutes.

This she said, the most effect way of empowering young people is to ensure they have access to right information and to make this a reality both MTN and UNICEF took a judicious step to promote the Agoo platform.

By: Isaac Kofi Dzokpo/Newsghana.com.gh

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