Ghana’s leading telecommunications company, MTN has taken another giant step by organising its maiden “Gaming Conference” as part of efforts to help boost Ghana‘s gaming industry.
The conference was aimed at creating a platform for stakeholders in the industry including programmers, artists, producers, game designers, audio professionals and business decision-makers to exchange ideas in the development of interactive games and experiences to shape the future of the industry in Ghana.
Speaking at the event in Accra, the Chief Marketing Officer, MTN Ghana, Mr Noel Kojo Ganson, hinted that Gaming has been touted as one of the fastest growing segments in the global media and entertainment industry.
According to him, the latest report by Newzoo, gaming generated more than €100 billion worldwide in 2018.
In an article that cites the Newzoo report, CNBC points out that this represents an increase of more than 13 percent compared to the previous year.
It is in this regard, MTN has been working assiduously to develop and establish Ghana‘s position in this viable economic industry.
This he said, video gaming possibilities were not limited to recreational aspects but also employs a significant number of people.
“Ghana can take a cue from this to reduce the percentage of unemployed if the Gaming Industry is well developed,” he emphasised.
According to him, the world of video games globally has become an economic and creative reality.
Mr Noel Kojo Ganson, stressing that the conference would go a long way to champion a series of informative sessions on selected topics in the area of game development, virtual and augmented reality, sustainable marketing and emerging marketing opportunities by leading industry experts.
“As the leader in the telecommunication sector, we have made some great strides in unearthing talents in the Game industry through our Apps Challenge and MTN Shortz competitions organized over the years.
We have had very good Games emerging as winners out of these competitions Eg the Oware 3D app.
Further to these initiatives, we used our Internet Month festivities to promote e- games during the MTN iFest Conquest which were held in Accra and Kumasi for the youth where mouthwatering cash prizes where won,” he explained.
Mr Eric Elder a renowned international game consultant with several years of experience in the gaming industry who was the keynote speaker for the conference, called on Africa to make a tremendous focus on the gaming market as it could help it to generate huge sums of revenue to boost socio-economic development.
According to him, in Ghana and in Africa there is a huge opportunity because it is still at the early stages as compared to the rest of the world.
This he said, there is the need for game developers to work together as a team if they wanted to progress and achieve their vision.
“Financially, again gamers made close to $140 billion last year and all of Africa only accounted for about a billion dollars so less than a percent of the total market. So there is a huge opportunity for growth not only in Ghana but across the continent,” he hinted.
The Chief Executive Officer of Empire Arcadia Esports Team, Mr Triforce Johnson, noted that technology was Africa’s future.
This he said, there is the need for all stakeholders of the video gaming industry to join forces to help to take the continent to the next level.
According to him, Africa is the land of opportunities and the future of the world, hence it does not need the world to progress if it takes advantage of technology.
At the conference, the participants discussed selected topics in the area of the Art and Science of Games, the Business of Games and Game Art Design.
Source: Isaac Kofi Dzokpo/newsghana.com.gh