After giving Horseman Shoes a massive endorsement in parliament during the State of the Nation Address in 2014, the President has re-affirmed his love for Horseman Shoes, saying they are very comfortable
“The Horseman Shoes I wear are as comfortable as my Russell and Bromley shoes I used to wear and you can’t tell the difference”, President Mahama stated.
President Mahama said this during the launch of the “Made in Ghana Campaign” to encourage Ghanaians to support and promote their own products.
In recent years, concerns have been raised over Ghana’s increasing balance of trade deficit due to increased imports compared to less export. The country’s balance of trade deficit as of end of the third quarter of 2015 was about -$455 million dollars representing -1.3 percent of Gross Domestic Product (GDP).
This and many factors coupled with the unstable national currency pushed the government to initiate the made in Ghana campaign all in a bid to shore up the country’s reserves.
The move has since it initiation has been met with many challenges but on Monday 23rd November 2015, government officially launched the campaign, paving the way for many local products to receive patronage from Ghanaians.
Speaking at the launch, President Mahama said, Ghanaians must change their attitude and mindset over the perception that locally manufactures goods are not of good quality but rather rally their support for the growth of the economy by consuming goods and services made here in Ghana.
President Mahama said in promoting Made- in-Ghana goods and services, the Government would look at where the country had comparative advantage t and encourage Ghanaians to consume them and for export.
An elated CEO of Horseman Shoes, Mr Tonyi Senayah was grateful to the President and promised to work harder.
“This second free presidential endorsement means a lot to us at Horseman Shoes . We are grateful to His Excellency and we will live up to the responsibility to make Ghana proud with these quality shoes”-Mr Senayah added.