Few months ago, we did a feature on plus-size model Nana Serwaa Adu-Boateng, whose size didn’t stop her from pursuing her passion.
“It’s quite difficult being a plus-size model, because most designers work with sample size models. I think it’s because our modelling industry here in Ghana hasn’t ‘expanded’ itself enough to fully embrace diversity. It can be very disappointing, but you have to love (modelling) to really keep going.” Adu-Boateng told us in an earlier interview.
She is going through a rebranding phase so she can compete favorably “without any labels”. Nana wants to be known as a commercial/photo model, she told us Wednesday in an interview.
She explains to us what influenced the decision to rebrand:
“First of all, I didn’t really fit into the ‘plus size’ body requirements according to the modelling industry but once I started modelling I was tagged as plus size. And I also want to be able to just a model without any labels.”
She started modelling in 2012 for Benjamin Annang of Occasions Photography and hasn’t looked back since then.
She played a lead role in a commercial for global brand, Coca Cola during the 2014 World Cup, Ghana Commercial Bank’s His and Her campaign and also for Smart Mobile, a telecommunications company in Sierra Leone.
She’s made her mark on the runway: , a Charity show organized by Miss Malaika in 2011, Expression of Accra in 2012 organized by Citi FM, Retro Fab Fashion Show in 2013, Trash Talk by Vintage Ghana and a number of other high-profiled fashion shows.
She holds the firm belief that the rebranding is a great start to achieving a lot more that she did in the past and also inspire change.
‘This rebranding is the start of something good and big. I want to be able to break barriers in the industry, stay relevant, and at the same time stand out and set myself apart. I want to be a model who has done some recognizable jobs out there, not a ‘Social Media’ model”, she says
“I want to help others accept whatever body types they have. I feel like the industry is really growing and embracing diversity out there and I hope we are able to do the same in Ghana. I hope the industry here in Ghana will be able to set some standards for themselves and not follow the ‘Western’ standards strictly. We should be able to have a place for models who reflect the ‘average Ghanaian woman/lady’ and not just the ‘skinny, tall’ girl.”
Nana has modelled for the likes of Sarah Christian, JustGlay, FannyAnn Creations and Oplus Mavazi. She has a degree in Human Resource Management and Law.
Her mentors include Philomena Kwao, Ashley Graham, Robyn Lawley and Ajak Deng.
Below are some professional photos of her shot by Emmanuel Bobbie.