Mr. Ibrahim Nay said there was the need for deliberate efforts to grow the industry – portray the true Ghanaian culture and traditional values.
Making the call through the Ghana News Agency (GNA), he expressed concern about what he said was the threat of cultural adulteration and underlined that everything must be done to deal with that.
He also suggested the establishment of a specialized university solely for the creative arts to facilitate research and provide professional training to industry players.
Mr. Nay said the other high point of such an institution was that it would help the artists to acquire entrepreneurial skills that would help them to use their talents to create businesses.
The industry, he noted, had enormous potential to create job openings to the young people.
He said it was therefore important to give the needed attention and support to optimize the industry’s contribution to the nation’s socio-economic development.
Mr. Nay said it would not be out of place to set up a national fund to help achieve this.