Nestlé brand MAGGI has launched a first-of-its-kind website in Central and West Africa, offering fresh new twists to well-known African dishes.
A statement copied to the Ghana News Agency said the season two of Yelo Pèppè, an online popular nutrition education drama series, would be screened on that site from June 8.
It said the brand’s latest launches were part of the innovative ways to meet its consumers’ digital and nutritional appetites, while also contributing to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future.
The statement said the MAGGI website, which provides over 40 African recipes on an easy-to-use platform, could help families cook balanced and nutritious meals.
It said there were recipes for kids, adventurous cooks, those who loved the classic dish, and time-saving one-pot meals, all available in English and French.
The statement quoted Mr Dominique Allier, Business Executive Officer for Culinary at Nestlé Central and West Africa as saying, “MAGGI innovates once more by providing different variations of beloved African dishes that offer something for every food lover.”
“We are proud to be the first region worldwide chosen by MAGGI to launch this unique website”, he added.
He said the new website, which was built in collaboration with top African chefs, expert nutritionists and local food influencers, provides helpful tips in some recipes on how to boost your iron intake and balancedd dishes.
“As well as highlighting the importance of including nutritious diets in our daily lives with well-known family favourites; people across the globe now have easy access to traditional African recipes we know and love”, said Madam Akua Kwakwa, Nutrition, Health and Wellness Manager for Nestlé Central and West Africa.
“For people who are more concerned about sodium, saturated fat, and added sugars, the website features the unique ‘MyMenuIQ™’ guide that illustrates how nutritionally-balanced each recipe is. The higher the score, the more balanced the meal is,” she added.