U.S. online streaming giant Netflix Inc. has expressed interest in partnering with Nigerian practitioners in the movie industry to showcase their stories on the global stage.
Addressing a webinar on Wednesday, Ben Amadasun, Netflix’s Director of Content Acquisition and Co-Productions in Africa, said the Nigerian movie industry, also known as Nollywood, has been at the epicenter of the African entertainment industry, creating stars and producing content that has resonated with fans across the continent.
He said Africa is full of incredible stories that will finally get to share with the world, and Netflix seeks to join hands with Nigeria’s most talented movie practitioners to bring their unique stories to the world.
“We have a wealth of fables that have been passed down from generations, and Netflix has a great opportunity to bring those stories to the forefront, which will resonate all over the world,” Amadasun told his audience.
Mo Abudu, chief executive officer of EbonyLife TV, said the investment by Netflix will help take the Nigerian and African story to a global audience.
Abudu said the investment by Netflix is going to help grow the African creative industry and get African stories to the world.”This step that Netflix is taking is going to help grow the African industry and get our stories out there,” Abudu said.