Striking Japanese kimono-themed color scheme features powerful bright red highlights
The Nissan e.dams Formula E race car will be even bolder as it takes to the track for Season 8 of the ABB FIA Formula E World Championship thanks to a striking new evolution of its recognizable Japanese kimono-themed livery, now with prominent bright red highlights. Nissan returns for its fourth season of competition in the all-electric street racing series to powerfully demonstrate the excitement and performance of its EV technology.
Nissan unveiled the new racing livery today, with the dramatic black and red design inspired by the Japanese kimono. An appealing design flourish on the car’s nosecone area created by Alfonso Albaisa, Nissan’s senior vice president for global design, shows the characteristic sharp folds of the kimono.
“We want to be bolder than ever in this new Formula E racing season,” said Tommaso Volpe, Nissan global motorsports director. “Nissan is here not only to race and win, but to entertain the fans and showcase just how thrilling electric vehicles can be. With our powerful new racing livery our cars will be unmissable on the track as we compete in this exciting global championship. We will also be activating our racing endeavors like never before this season with fresh and innovative activities such as our Nissan Brain to Performance program that aims to train our racing drivers’ brains to be even faster. We can’t wait to get Season 8 started.”
Nissan races in this all-electric world championship to bring the excitement and fun of zero emission electric vehicles to a global audience. As part of its goal to achieve carbon neutrality across its operations and the life cycle of its products by 2050, Nissan intends to electrify all-new Nissan vehicle offerings by the early 2030s in key markets. Nissan aims to bring its expertise in transferring knowledge and technology between the race track and road for better electric vehicles for customers.
Along with its bold new livery for Season 8, the team will also have an exciting new driver line-up. Joining record-holding Formula E veteran Sebastien Buemi, who remains with the team for a fourth season, will be rising star Maximilian Guenther. The German racer has shown brilliant pace already in Formula E with three race victories and a second-place podium. Guenther will join Buemi and the team at the official Formula E pre-season test at the Ricardo Tormo Circuit in Valencia, Spain, November 29 to December 2.
Nissan e.dams co-team principals Gregory and Olivier Driot issued this joint statement: “We are very excited and looking forward to seeing our stunning new livery on track. We were competitive towards the end of last season and the team has continued to work hard during the break. Our aim is to be competing at the front of the field from the opening race in Diriyah. We are delighted to have Maximilian on board and we believe he and Sebastien will form a strong partnership, which should bring success on and off-track.”
Shell extends partnership
Nissan e.dams and Shell announce the continuation of their partnership with the signing of a new multi-year deal, further demonstrating their long-term commitment to Formula E. Partners since 2018, the announcement will see Nissan and Shell continue to work together into the Gen 3 era (beginning from the 2022/2023 season), driving technical developments and enhancing performance with the use of Shell’s innovative E-transmission fluids and greases.
“EVs are at the forefront of modern mobility, and Formula E is at the forefront of EV technology. This is why we are absolutely thrilled to be extending our partnership with Nissan e.dams, one of the sport’s most successful teams. Not only will we be providing them with cutting-edge, high-performance E-fluids for use on the track, but the knowledge we gain from this process can then be used to inform development of our road-going products, helping us to achieve our goal of being the world’s leading full-spectrum mobility company,” said István Kapitány, Executive Vice President for Mobility at Shell. “Yes, this partnership is about winning races, but more importantly for us, it’s about combining the power and creativity of two market-leading, forward-thinking companies to develop world-class innovations that we can then bring our customers.”
Nissan Brain to Performance
Nissan Brain to Performance, launched in July 2021, is an exciting, cutting-edge new program that uses advanced brain imaging and analysis to determine the anatomical specifics of high performance, professional drivers’ brains, and, through a bespoke brain training program, seeks to enhance their brain performance in the search for greater performance on the race track. This innovative, long-term program will build momentum as Nissan races into Season 8 of the ABB FIA Formula E World Championship, and beyond. Watch the latest video here.
“It’s great to be back with Nissan e.dams for our fourth season together, and I would like to warmly welcome Maximilian to the team. Maximilian brings good pace and some fresh approaches to racing, so I hope we can create a powerful combination based on the strong foundations and extensive experience we have at Nissan e.dams. We aim to be competitive from the first race to the last. We’ve got work to do and the team is highly motivated.”
“I’m really excited to go racing with such a historic and successful racing brand as Nissan. Formula E is extremely competitive and thrilling to race in, and I feel that with Seb as my teammate and the team behind me, together we can do great things. In my first weeks with the team, I can see that there are big plans both on and off the track and I am looking forward to a busy and competitive Season 8. The new race car looks stunning, and I can’t wait to drive it at full race pace at the Valencia test.”