Despite all the hype, opening up the Application Programme Interface, and recently scooping up a music streaming service, we might have seen the end of Beats brand plugs being bundled in with HTC phones. Martin Fichter, a product executive for the phone manufacturer, told OMGghana that “If they want a Beats headphone, they’ll buy it directly,” suggesting that the enticement of the in-the-box pair just wasn’t strong enough for those with a strong desire for bass. It seems Dre has realised he’s losing money giving free earphones to HTC phone buyers.

 

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