Ogilvy and Mather Worldwide has announced changes in its leadership team at Ogilvy Africa and in Europe, Middle East and Africa (EMEA.)
A statement from Ogilvy said Nadja Bellan-White, until recently head of Ogilvy Africa, had been appointed Executive Vice President, for the EMEA region.
She has been a force of nature in terms of clients, leadership and professionalising the operation in Africa.
She created a strong leadership group across Ogilvy’s Africa businesses, particularly re-focusing teams on the principles of marketing, branding, and integrated communications.
“The incredible productive partnership between her and her team has resulted in a tremendous improvement in the quality of the region’s strategic and creative output over the period she was at the helms of affairs,” the statement said.
In a related development, Mathieu Plassard, currently the Ogilvy Africa Managing Director, has been confirmed as the new CEO, Ogilvy Africa, to lead the business across Sub-Saharan Africa.
An Ogilvy veteran having been in Paris with Ogilvy & Mather and formerly Ogilvy Action for 13 years, he also worked in Ogilvy Africa previously in the DRC for six months.
Leading clients he has managed in Ogilvy Africa include Coca-Cola, Bharti Airtel, and Nestle.
Commenting upon the appointments, Paul O’Donnel, Chairman & CEO, Europe, Middle-East, and Africa, said: “I’m very pleased to have these talented executives in these key roles, bringing us both continuity and a fresh perspective to vital parts of our business in the region. “


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