Mr. Khalilur Rahman, Ashanti Regional Manager of ASA Savings and Loans Limited, said they needed to find new ways of doing things to expand and grow.

He was speaking at a day’s workshop held to build the capacity of SMEs to make them vibrant and to increase their profitability.

The programme, organized by ASA, exposed business operators from across the region to best management practices, business ideas generation, product development, packaging and branding.

The goal was to assist them to survive the stiff market competition, particularly, from foreign products.

Mr. Rahman said it was a continuation of the “financial literacy project”, it launched, last year to deepen the understanding of SMEs on the business environment in order to add value to their products.

He noted that the market had become globalized and said enterprises had no choice but to uphold globally accepted standards.

“Those who do not refrain from the old way of doing things and accept to face reality are bound to fail.”

He expressed the determination of ASA to give strong backing to the SMEs to help their growth – create wealth and jobs.

Ms. Cynthia Naggai, ASA’s Director in-charge of banking, advised them to embrace information and communication technology (ICT) in their operations.

That, she said, would enable them to use IT devices to market their products abroad.

ASA used the occasion to freely distributed 100 mosquito insecticide treated nets to its customers at Old Tafo, Kronum and Meduma.

By Florence Afriyie Mensah, GNA

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