Organizations urged to make female employees satisfaction a priority

Female Employees
Female Employees

Government and private organisations in Ghana have been urged to make female employee satisfaction at their respective workplaces a priority to ensure equity, business and organisational growth and sustainability.

 According to findings from a maiden relationship survey analysed by the Data Insight Group (DIG), 45 per cent of female workers and 34 per cent of male workers in both public and private organisations would not recommend their workplace to others due to unsatisfactory conditions.

 The construction, media and government organisations were the top organisations that workers would not recommend to others, followed by manufacturing, oil and gas, health, engineering, and mining.

 Workers would highly recommend Non-Governmental Organisations (NGOs) and energy sector organisations to others. Those in the Telecommunications, Retail and Financial institutions also said they would recommend their organisations to people. 

In an interview with the Ghana News Agency, Mr Ebenezer Obeng-Nyarkoh, Data Scientist and Programme Lead, who undertook the survey, said that organisations must: “Keep in mind that the backbone of business growth and further development is made up of satisfied employees.” 

As such: “The workplace should technically offer employees a sense and feel of belongingness to actively participate in the process of working towards goals and targets by taking ownership of tasks, and objectives.”

 The Data Scientist also noted that for any business or organisation to run effectively and grow, it should not consider the workplace to be a space where employees gathered to work and leave. 

The study by the Data Insight Group (DIG) was to help appreciate employee experience, commitment, emotions, motivation, efforts, sense of purpose and passion of employees for their respective workplaces and organisations.

 Overall ratings for employee Net Promoter Score (eNPS) for the first half of 2022 remained extremely low at negative 10. This meant that more employees remained unsatisfied with their respective companies and workplace success. 

It was observed that females were not most likely to recommend respective workplace to a colleague or friend, indicating that existential workplace culture needed critical reforms.

 “Used as part of a wider programme on employee engagement this segment of demographics constitutes a larger percent of workforce but are unhappy and disengaged to various degrees,” the study found. 

Organisation wise, it was observed that eight out of the 13 cross-industry have extremely low performance and it is not surprising that communication and media sectors have such high detractors.

 “Although, the response rate is not statistically significant, it is a true reflection that most practicing mainstream journalists are not happy with workplace culture and reform,” it was stated. 

The study also noted that modernising health services and education required more than just capital injection, but providing a conducive environment for workers, as education and healthcare workers remained major detractors. 

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