OYSAA, pushing Oyo outdoor for viable business environment
On July 9, 2012 ? In Finance

By Princewill Ekwujuru

Academic studies agree that an ameliorative business environment enables entrepreneurial activity and boosts enterprise performance. So when businesses talk about the Outdoor advertising industry they talk about aesthetics and this means re-positioning, which brings about a relaxed business environment.

That was why at the first stakeholders meeting organised by the Oyo State Signage and Advertising Agency (OYSAA) through its Director General, Mr. Yinka Adepoju, where he said, ?you will agree? that before now, the state of outdoor in Oyo State was nothing to write home about because of the indiscriminate way of erecting billboards which had little or no consideration for order, public safety and aesthetic beauty of the environment.?

Going further, the Director General said that with the transformation and restoration agenda of the incumbent administration,? it?s imperative that the face of outdoor practice through the length and breadth of the state will take? a change. ?We cannot continue with the haphazard erection of billboards and signs of all forms as it were.?

Continuing, he said, ?The deplorable state of many billboards and signs on our highways is something to worry about. We are not happy that a good percentage of billboard structures are displaying torn posters, some already dilapidated, broken down, while some are with faded posters.?

To bring the state to its dream aesthetics, the Director General promised, saying OYSAA will ensure outdoor structures are compatible with surrounding land uses and environment and will further ensure the beautification of the immediate surrounding and vicinity of the advertisement is attained. ?We will ensure that our streets are well lit by providing street light poles on all major roads within the state; control the pasting and display of posters and banners on public structures and highways.?

According to him, ?This thinking has already been demonstrated in the sanitasation exercise the agency had carried out in the last couple of weeks with focus on fallen billboards, badly positioned boards and illegally placed billboards in various parts of Ibadan.?

Further, Adepoju said the agency will embark on enumeration of billboards and signs to determine what is left in terms of; First party signage, Second party signage, Third party signage, mobile and Kiosk adverts.

The? Oyo state Governor Sen Abiola Ajimobi, while addressing the stakeholders said ?apart from your weight credentials as major contributors to the economy of the state through the practice of your profession, you provide aesthetic contribution to the well being of the environment?

?What your contribution has demonstrated is that you as stakeholders and the government are on the same page in the efforts at turning around the outdoor environment in the state for the benefit of all. He said the task of restoring the glory of state must be achieved and standards would not be compromised.?

Ajimobi assured that OYSAA will continue to receive support from the government for thorough sanitisation and changing the deplorable landscape of the state.

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