Panasonic Installs First Digital Signage System at Arena da Baixada

Panasonic Brazil has installed the first digital signage system, the Digital Media Center consisting of 220 sets of Viera TV and signage server in the country at Arena da Baixada.

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Arena da Baixada, giving fans full visibility of what happens on the field (Photo: Business Wire)
Arena da Baixada, giving fans full visibility of what happens on the field (Photo: Business Wire)

Panasonic has through its new installation is giving fans full visibility of what happens on the field.

Arena da Baixada, giving fans full visibility of what happens on the field (Photo: Business Wire)
Arena da Baixada, giving fans full visibility of what happens on the field (Photo: Business Wire)

The stadium hosted some of the games of the 2014 FIFA World Cup.

The Digital Media Center is a hub for integrated content distribution enabling control of what is shown on every TV set spread across the stadium.

The system, according to Panasonic, will ensures that visitors see the images or videos of games or concerts even when they are not on the bleachers.

The system by full IP control, developed especially for the Arena, offers good cost-benefit, with high-quality image and durability.

Francisco Pereira, System Solution Manager at Panasonic Brazil said, “The Digital Media Center has several uses and may be adapted to client needs. Hence, it adds value to the content where it is installed, making it more interactive with visitors.”

He also noted that since 2014, the stadium has 77 sq. meters of 2 large LED screens at each end of the venue, installed by Panasonic.

Arena da Baixada is located in Curitiba, Paraná state, and is the home of Clube Atlético Paranaense, one of the most traditional soccer teams in Brazil.

The stadium was revitalized in 2014, when it hosted World Cup games, and has been sponsored by Panasonic since the tournament and the first stadium in Latin America with a retractable roof.

Source: Newsghana.com.gh

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