A new, fun, trendy and rewarding way to snap photos is set to hit Ghana and take social media by storm!!!The exciting campaign dubbed ?Photogbaaay? is expected to engage Smartphone users to bring out creativity in mobile photography.

The launch of PhotoGbaaay will take place at Rhapsody?s, Accra Mall on Saturday from mid-morning and run late into the evening, climaxing with an after party inside the venue. The event seeks to encourage the general public to take photos to be posted on the Photogbaaay platform. This will involve taking pictures with the various celebrities, with new faces and with friends. Ushers (mostly in roller-skates) at the event will be very interactive with the general public; explaining the concept & encouraging people to take pictures.

Photogbaaay is an interactive platform & community for photo lovers across all genres of picture taking both amateur and professional. The fundamental idea surrounding the Photogbaaay concept is to engage those who love taking and appreciating pictures, feed their craving for exciting & innovative ways to take photos; and reward the best and most appreciated on the platform.

It will primarily be hosted on a website ( and heavily powered and driven by Social Media especially Instagram. Photogbaaay accounts have been set up on Facebook, Twitter & Instagram. Pictures will be posted on the platform using people?s personal Instagram accounts.

All Photogbaaay-directed pictures will be identified using the #PhotoGbaaay hash tag in the photo-captions. The platform is structured such that any photo posted with the hash tag will automatically be uploaded on to the website. The most iconic pictures will be re-selected and posted onto the Photogbaaay official Instagram page.

The producers will host free pop-up photo-shoots in public areas, on popular websites and at special events offering free professional photography for everyday people.

The Photogbaaay platform will be perpetual. It seeks to host the largest amount of photorelated traffic in Africa in the long run. In order to do that, our team has generated a series of interesting competitions, activities and themes that will regularly spark up interest of users around the globe.

The Competition

This is the first competition on the platform for 2014.
? It will consist of three major categories. i.e.
Fine boy/Fine Girl: This will focus on pictures taken by fashionable and photogenic users.
? ? The Artist: This will highlight creative and innovative pictures by both the amateur and professional.
? ? The professional: This category will focus primarily on professional photographers and bench them against each other for the best professional photography each is capable of.
? Winners will be determined via Instagram likes. There will be multiple rounds of selections and evictions based on these likes till a final winner of each category is awarded.
? A finale event will be held in December to award the winners publicly.

For now, the official Photogbaaay Instagram and facebook pages are very active and official website will be up immediately after the launch on Saturday.

Photogbaaay is sponsored by Savana Dry and powered by Avatar.

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