The Management of Angel Group of Companies, manufacturers of Adonko Bitters, says it is cooperating fully with the Food and Drugs Authority’s (FDA) investigations and the directives issued to the company.
A statement from the group in response to FDA’s press release in relation to the Adonko Aseda Bash at the Kumasi Baba Yara Sports Stadium said: “We respect the authority of the FDA and are of the belief that they are working in the supreme interest of the public and as such we are co-operating fully with their investigations.”
The statement clarified that the purpose of the event was to reward loyal clients of Adonko Bitters over the past year.
In this direction, the company produced special labels and batch numbers specifically for the event. The special labels were to encourage customers to keep the drinks as souvenirs.
It said over 35,000 people attended the event and the group’s preliminary investigations indicated that whilst about 10 people may have been drunk/slept off no one passed out as per various speculations in traditional and social media.
It said the company encouraged responsible consumption of alcohol and as per Ghana’s laws and does not sell to minors.
“We wish to assure the general public that Adonko Bitters is produced with 100 percent natural herbs and plants under the most stringent production standards as certified by the FDA and such this ban is unrelated to any product defect,”
The company apologized to people whose sensibilities might have been offended by the fallout and also for the distress this had caused our various stakeholders; local authorities, consumers, farmers, suppliers, distributors and employees.
The statement said the Management of the company had also with immediate effect reviewed all promotional strategies to forestall any such incident in the future.
“We are deeply committed to superior production standards, responsible corporate citizenship and ethical standards in our operations and we are working assiduously to ensure a speedy resolution,” it added.