The founder of Afican University College of Communication (AUCC), Prof. Kojo Yankah, giving his closing remarks at the Media and Information Literacy Week Seminar held yesterday at the Ghana Institute of Journalism, stated that there was the need to revisit our old ways of African existence.
Speaking on the theme, Closing the Media and Information Literacy Gap in Ghana: The role of educational institutions, media organizations and policy makers, he said that majority of our people still do not understand modern issues surrounding them due to the complex tools being used these days. “We can use simpler methods such as community radio to give them participation in developmental discussions”, he mentioned.
To him, instead of focusing more on online and social media platforms, the use of simple communication tools and institutions will help bridge the existing gaps that we find in the media and information literacy.
“As late as the 60’s we had only one radio station, Radio Ghana, however we were communicating effectively”, he stated, “To bridge the gap, let’s go back to building community centers otherwise we are building weaker foundations”, he continued.
He also stated that there should be a synergy between media organizations, policy makers, and media personnel in order for impact to be made. In studying the media and information literacy, there is the need to look at a lot of factors, researches, and our historical background. He emphasized the importance of respect and preservation of cultural heritage in bridging the gap.
According to him, we are now learning different shades of truth and a lot of our cultural practices are being undermined by the media. There should be a strong sense of communism by building a strong community system, he reiterated.
In conclusion, he said that policy makers should create an environment for training media personnel. He stated that, “Journalists are products of the society so they must should reflect what the society is”.
By: Justica Anima