PZ Cussons Pulls Robb Sweets Sellers Together Under One Umbrella

P.Z Cussons Ghana Limited, has launched an Association aimed to bring vendors of its Robb Sweets brand together and to reward them for their loyalty.

Robb Sweets Sellers Association
Robb Sweets Sellers Association

Dubbed: “Robb Sweets Sellers Association (ROSSA), “ the scheme is the first of its kind in the country and would enable PZ Cussons to strengthen the brand.

Robb Sweets Sellers Association
Robb Sweets Sellers Association
Speaking at the launch, Mr Rogger Chinery, the Channel Marketing Manager PZ Cussons said the sellers are the main drivers of the brand and there is the need to bring them together to ensure continuous empowerment.

“The purpose of this meeting is to put Robb sellers together. We’ve been working on Robb sweets as a brand over two years now. We have sellers who are the main drivers of the brand and they are located in various areas, most of them are around high traffic areas. So the intention of this association is to bring them together and to reward them for their loyalty,” he said.

Mr Chinery said PZ Cussons had put together more than 300 sellers from various areas, including wholesalers, and the main purpose is to bring them together and be able to identify them as one Association.

He said together with members of the Association, PZ Cussons would work with them to set mutually agreed targets, which when achieved would enable the sellers to benefit from some incentives.

“It is a mutual thing we will be setting targets upon the achievement of the set targets then there are incentives for them to benefit from,” he added.

Mr Chinery said there are plans to roll out the scheme throughout the country, adding that a campaign of sampling and tasting of Robb sweets is currently on going throughout the country.

“The initial drive is to form Association in the Eastern and Volta Regions. We are also planning to move to the Western, Central and Ashanti regions and then cover the rest of the country,” he added.

Mr Chinery said P.Z Cussons Ghana would continue to provide quality, valued and innovative brands onto the market to enhance the lives of cherished consumers.

Currently, Robb sweets are the market leader with more than 80 per cent share. Robb Menthol Sweets offers soothing relief from sore throats and flu while giving users strong fresh breath through the use of a combination of menthol & peppermint oil.

Source: GNA/News Ghana

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