QNET, a leading global e-commerce based direct selling business has heightened its efforts to ensure that the company is professionally represented across its Sub-Saharan African markets.
The company has launched a series of on-ground training programmes and advocacy campaigns across multiple countries in the region to ensure that the QNET business is represented properly and professionally.
QNET offers a wide range of health, wellness and lifestyle products through an e-commerce platform that are marketed by independent representatives in different countries using the direct selling business model.
These representatives are compensated through commissions based on volume of product sales. The direct selling industry globally has experienced challenges with misrepresentation of the business, products and earning potential.
In Africa, where the industry is still in its nascent stages, a lack of awareness often leads to misconceptions being formed about the industry as a pyramid or financial scheme.
QNET has pioneered the direct selling industry in many countries in the Sub Saharan Africa region. The company has offices in Rwanda and Cote d’Ivoire and has a presence through local agents in several other countries including Ghana, Cameroon, Tanzania, and Senegal.
Since January this year, about 25,000 independent representatives of QNET in Burkina Faso, Cameroon, Ghana, Ivory Coast, Kenya, Mali, Senegal, Sierra Leone, Tanzania and Togo have been provided training and education.
This encompasses knowledge about the direct selling industry, QNET products and its benefits, the compensation plan of QNET, policies and procedures related to conducting the business, and most importantly professional and ethical practices in direct selling.
These training programs are conducted under the umbrella of the QNET Pro initiative. Launched by the company as a global education programme, QNET Pro empowers its representatives with the right information, values and industry best practices to enable them to build a long-lasting business.
“As one of the more prominent companies in the direct selling industry operating in this region, we take our responsibility towards education and advocacy very seriously. We are on a mission to dispel the myths and rumours that have plagued the industry and our business. We are taking all necessary steps to change the perception of this business.
In addition to the in-person training programmes, we also have online webinars, digital tools, and mentorship initiatives to guide our distributors in building their business the right way,” says Mr. Biram Fall, QNET’s Regional General Manager for Sub-Saharan Africa.
In addition to the QNET PRO initiative, the V-Educate programme was launched in May 2019 and has also trained about 17,000 people in more than 20 cities covering 11 countries in the Sub Saharan Africa. This programme focusses on leadership building, professionalism and ethics, and mentorship.
QNET takes violations of its policies and code of conduct very seriously. The company backs responsibility with action through its solid network integrity review processes.
This year alone, disciplinary actions were taken against 18 independent representatives in Ivory Coast, Ghana, Guinea, Burkina Faso and Cameroon, for various violations.
QNET Pro Trainers have conducted trainings in more than 35 locations worldwide this year.