Rana Motors, a leading automotive company and sole importer and distributor of Kia vehicles in Ghana has commemorated the 30th anniversary of the iconic Kia Sportage with the introduction of 30 unique limited Edition (LE) versions.
The event, held in the Kia Showroom at Rana Motors’ headquarters, brought together stakeholders, customers, and industry experts to celebrate Sportage’s three decades of providing high-quality automobiles.
About Sportage
In 1994, the Sportage was introduced to the Ghanaian market. It has sold over seven million units globally across five generations, solidifying its position as Kia’s best-selling model globally since 2015. For 30 years, the Sportage has upheld its legacy of cutting-edge safety, performance, and design.
The 30th Anniversary Special Edition celebrates this heritage while showcasing Kia’s future vision.”
Evolution of the Kia Sportage: A Ghanaian Perspective
The Kia Sportage has undergone a remarkable transformation since its debut, with each generation further enhancing the model’s appeal.
Taking the gathering through the evolution of the Sportage, Eddie Poku, Marketing Manager at Rana Motors disclosed that the first-generation Sportage, Kia’s first vehicle exported globally, laid the foundation for its
success. Its sleek design, spacious interior, and sedan-like driving experience set it apart from traditional off-road SUVs, making it a popular choice in all markets, including Ghana.
According to the Marketing Manager, who doubles as a Vehicle Review Expert, SUVs gained popularity in Ghana; the Sportage evolved to meet the demands of local drivers. The second-generation model introduced a monocoque platform, improving ride comfort, and boosting sales significantly.
Ghanaian drivers, who often navigate diverse terrains, appreciated the vehicle’s balance of safety and performance.
Explaining further, the review expert stated that the third-generation Sportage, known for its bold Tiger Nose grille, became a global success. In Ghana, its stylish design and solid safety ratings made it a favourite among middle-class families. As road safety
and durability became top priorities for Ghanaian consumers, the Sportage’s high safety standards and awards, including a five-
star Euro NCAP rating resonated strongly with the local market.
The fourth and fifth generations, as described by the expert, further enhanced Sportage’s reputation in Ghana. The addition of advanced driver assistance systems (ADAS) and fuel-efficient engine options made it a versatile vehicle for both city Commutes and long-distance travel across the country. As the demand for compact SUVs continued to grow in Ghana, the Sportage maintained its appeal by offering reliability, safety, and style.
2024 Sportage 3Oth Anniversary Special Edition
To celebrate three decades of success, Kia and Rana Motors, its partner in Ghana have introduced a 30th Anniversary Special Edition of the 2024 Sportage on the Ghanaian
market. This edition focuses on convenience,
safety, and luxury, with key upgrades including acoustic laminated glass for a quieter interior and reinforced safety
features like eight airbags, including rear side airbags.
Inside, the 30th Anniversary Edition offers exclusive colour options and premium materials, including new suede seats with a graphic perforated pattern. The exterior has also been enhanced with additional gloss black accents, creating a modern, bold aesthetic.
Chief Operating Officer’s (COO) Remarks:
At the grand ceremony, Kassem Odaymat, Chief Operating Officer (COO) of Rana Motors, delivered a keynote address highlighting Sportage’s remarkable journey.
Speaking further, Mr Odaymat recalled that
from the very beginning of its bold entry into the Ghanaian market, the Sportage fashioned its segment as it was a novelty. “It was never an easy venture, as it is typical to have a negative perception of a relatively new brand that is attempting to introduce an entirely new vehicle form with an unusual chassis into a market that has a host of established vehicle brands”, he noted.
Also the COO pointed out that there was something unique about Sportage that worked the magic of changing the perception of Ghanaians about the brand. “The Sportage’s incredible price offering, sheer strength, toughness and ability to take the beating no matter where it went gradually gained trust among Ghanaians”, he emphasized.
“On our part, a lot of work went into ensuring that early patrons got their money’s worth through the very efficient and reliable service and parts support offered. No Sportage broke
down and got parked for an unreasonable period”, he explained.
Accordingly, Mr Odaymat mentioned that for nine (9) years this versatile trailblazer grew more attuned to the needs of the people, earning their confidence and loyalty. No wonder it picked a couple of notable awards; the world’s first URBAN SUV award in 1993 and JD Power’s automotive performance execution and layout award in 2005″,
A Legacy of Innovation and Reliability
Introduced in 1994, the Kia Sportage pioneered the compact SUV segment in Ghana, defying initial scepticism and gaining trust through its incredible price, strength, and reliability.
Over three decades, the Sportage has evolved, earning numerous international accolades, including:
1993: World’s First Urban SUV Award
2005: JD Power’s Automotive Performance Execution and Layout Award
2010: Five-Star Euro New Car Assessment Award
2011: IF Design, Good Design, and Red Dot Design Awards
2013: JD Power’s Initial Quality Award
2015: JD Power’s Vehicle Dependability Award
A New Era of Luxury and Innovation
The 2023 Sportage boasts modern luxury, rugged reliability, and cutting-edge technology.
To mark its 30th anniversary, Kia has unveiled a special edition 2024 Sportage, featuring enhanced specifications, convenience, and safety features.
Rana Motors’ Commitment
Kassem Odaymat expressed gratitude to Ghanaians for their unwavering support and loyalty to Sportage.
“We proudly celebrate this milestone with 30 unique Kia Sportages. We honour not just the vehicle but also the patrons who have made Sportage a part of their lives.” Mr Odaymat emphasized.
“Spotag’s 30-year milestone is a testament to our unwavering commitment to quality and customer satisfaction. We’re proud to have served Ghana’s automotive industry for three decades and look forward to many more years of excellence.”
The first 5 owners of the 30 ANNIVERSARY LIMITED EDITION Received premium 30th Anniversary branded gift boxes to compliment the handing over of their latest Sportage at the event on 16h October 2024 in the Kia Showroom Accra.
Owners of the various generations of the Kia Sportage shared their experiences with its use, emphasized the robustness and durability, and called on the general public to make the Kia brand their number-one choice any time they make automobile purchase decisions.
By Kingsley Asiedu
