The seven-day trade mission is part of broader efforts to promote Rwanda exports to the rest of Africa and the world, and will involve trade exhibitions in the Pointe-Noire, the second largest and commercial capital of the Republic of Congo.
Speaking to reporters on Friday, Stephen Ruzibiza, chief executive Rwanda PSF, said that based on the country’s market analysis, the export market will give Rwanda local entrepreneurs and businesses the edge they need to succeed.
“We are facilitating local exporters to tap into foreign markets. We want Rwanda local businesses to tap into Congo markets and as well as foreign countries. We expect great business deal to come from this mission,” he added.
Apart from the exhibition, a business-to-business forum is planned where Rwandan exporters will meet with their Congolese counterparts to explore possible partnerships and other investment opportunities.
More than 40 Rwanda local companies will showcase their products at the expo, according to PSF.
The local products to be showcased are from various sectors, including agri-business, construction, ICT and financial sector, among others.
Rwanda has embarked on efforts to increase exports and achieve its export promotion strategy.
The country, which still heavily relies on imports, finds it hard to bring down the trade deficit to manageable proportions without a strategy to increase exports and decrease imports.
The small central African country has previously organized similar trade missions in Democratic Republic of Congo, China, Turkey and more are expected in other parts of Africa and Asia. Enditem