SAFARICOM to launch commercial operations in Ethiopia soon

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Safaricom
Safaricom

Safaricom, the largest telecommunications provider in Kenya, is set to launch commercial operations in Ethiopia later this year.

This announcement was made by Safaricom CEO Peter Ndegwa while sharing the telco’s financial statement for the year ended March 31, 2022, last week.

“We have made our first test call, sent [the] first test SMS and completed [the] first test data session,” Ndegwa said on Twitter. “We have a strong team of 300 employees with half of them being Ethiopians.”

Safaricom increased its service revenue by 12.3% to KES 281.11 billion ($2.42 billion) and profit by 13.5% to KES 109.13 billion ($940 million), according to its latest financial report. Voice service revenue grew by 0.8% to KES 83.21 billion ($720 million); mobile data revenue grew by 8.1% to KES 48.44 billion ($420 million), while M-PESA revenue grew by 30.3% to KES 107.69 billion ($930,000).

Safaricom Ethiopia plans to bring mobile financial services to Ethiopia. However, this is subject to the licensing and regulatory process by the Government of Ethiopia.

Last year, Safaricom joined efforts with Vodafone, Vodacom, Japan’s Sumitomo Corp, and UK’s CDC Group to secure the licence to operate in Ethiopia at a cost of $850 million, a landmark win as the second most populous African country opened up its telecom sector to competition.

This led Safaricom to set up shop in Ethiopia earlier this year, but while the licence allowed the company to compete against state monopoly Ethio Telecom, it couldn’t offer M-PESA services (its mobile financial service) due to legal limitations.

In April, Ethiopia started changing its national payments law to enable Safaricom to introduce M-PESA in the country.

According to Business Daily Africa, the National Bank of Ethiopia (NBE) drafted a new bill which included a clause that “Foreign nationals may be allowed to invest in a payment instrument issuer or a payment system operator business, or establish a subsidiary which shall be licensed as a payment instrument issuer or payment system operator.”

When the new bill is signed into law, Safaricom will be able to compete with Telebirr, a mobile service which state-owned telecoms Ethio Telecom launched last year. Telebirr already has a head start, attracting 4 million users within its first month but this isn’t surprising as Ethio Telecom has over 58 million subscribers, the highest number of subscribers by an African operator in a country.

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