SMS firewalls are third-party solutions that sit within operator networks, enabling the real-time monitoring of network traffic, enhancing operator capabilities to block fraudulent traffic and minimize revenue loss.
The new research, SMS Firewalls: Key Opportunities, Competitor Leaderboard & Market Forecasts 2021-2026, urges operators to implement advanced SMS filtering solutions, with artificial intelligence and machine learning capabilities to mitigate the constantly evolving tactics of fraudulent players.
SMS Firewalls to Reduce Grey Route Traffic
It added that. by minimizing the profit to be made from the successful transmission of grey route traffic, SMS firewall implementation will reduce operator losses to fraud from $5.6 billion in 2021 to $922 million by 2026.
Research author Scarlett Woodford remarked: “SMS firewall solutions will limit the possibilities of grey routes by elevating the prices associated with concealing fraudulent traffic, in order to avoid network detection. This will make paying for traffic termination via legitimate routes a more cost-effective option, as fraudulent players will struggle to justify the increased costs associated with grey route transmission.