Chinese digital television service provider, StarTimes Media, on Thursday announced major expansion plans targeting rural Kenya that will see the company’s digital terrestrial television service being accessed across more counties.
StarTimes Vice President Mark Lisboa said the firm whose current offering includes pay television, free to air digital television services and digital television sets seeks to grow the subscriber base through extending access at the county level across Kenya.
“We intend to ride on our current 70 percent digital television network coverage in the country to extend the reach of our informative, educative and entertaining channel offering to more Kenyans,” Lisboa said in Nairobi.
StarTimes digital terrestrial television service will now be available in more counties including Garissa, Kitui, Kapenguria, Embu, Trans-Nzoia and Laikipia raising the number with the company’s digital television access to over 30 counties.
Subscribers across these regions will have access to both Pay Television and free to air digital television services with the option of upgrading from free to air to Pay TV at will and vice versa, without the need to purchase another set top box.
Lisboa noted that the overwhelming reception for digital television service seen this far confirms that Kenya’s appetite for rich television content at affordable subscription rates continues to grow as StarTimes remains in the forefront in providing access beyond urban centers.
StarTimes projects that it will have invested over 75 million U.S. dollars with the achievement of a 100 percent digital terrestrial network cover in the country in its quest to make digital television a reality across all counties in Kenya.
StarTimes has set the pace in extending its digital television footprint that will see the population within these and more counties access affordable digital television service.
“We will continue investing heavily in the digital television sector as we seek to meet increased viewership demands,” Lisboa said.
Currently, StarTimes operates in over 16 African countries with a combined subscriber base of over 10 million and still growing. Enditem