StarTimes Ghana Limited, the official television broadcast right holders of the Ghana Premier League (GPL), would increase the live television coverage of matches in the upcoming GPL in the 2017-2018 football season.
Last season saw, 60 live matches of the top-flight league on television, but the Chinese media giants are keen on increasing the total number of matches in the coming season due to the arrival of a new OB vans.
The media rights owners intend increasing the matches to 94 matches this season.
Miss Akorfa Djankui, Head of Marketing of StarTimes Ghana, disclosed this at the official launch of the 2017/18 league season on Monday, at the headquarters of the Ghana Football Association (GFA).
She said they were excited with their maiden coverage of the league in the past season and hope to enjoy a more exciting season this year.
Miss Djankui said, the increase of the live matches this season is aimed at attracting football fans and increasing commercial clout of the league.
“Together with our free to air television partners, we televised 60 live games to Ghanaians. As media rights holders of the league, our objective is to attract the football fans and increase the commercial clout of the GPL to swell its value on television.
“It is in the pursuit of this that we are increasing the number of lives games on TV from the 60 games we did last year to about 94 in this season,” Mrs Akorfa said.
She also announced that, the games will be available on to three free-to-air local stations.
“The live games will be telecast live on the StarTimes Sportlife channel which is available to over 10million viewers in 30 African countries. Our free-to-air partners for this season will be Max TV, GTV and GTV Sportsplus.”
“To further enhance our GPL brand, we have identified some value additions that would be introduced in our broadcast this year to help optimise the potential of the league and to create a business environment for potential advertisers to showcase their products for desired responses from all television audiences.” She added.