Award-winning Ghanaian afro pop /RnB singer and YMCA Africa Ambassador Chemphe has been unveiled as the brand ambassador for Starz Energy Drink in Ghana. The revelation was made at the official launch of the energy drink at the Holiday Inn in Accra.Starz Energy is a product of E&J Starz Inc., a company that proudly originates from the USA and it is available in convenience and grocery retail outlets across the United States, Albania, Kosovo, Macedonia, Bulgaria, Ghana, Benin and Togo. In Ghana it is marketed and distributed by Kadennis Company Ltd.
During the launch, the President of E&J Starz Inc explained that Starz Energy is formulated with a unique combination of high quality ingredients to provide a superb boost of energy for any daily activity.
?We have expertly combined our unique flavor, light carbonation (provides smoothness), and high-energy B-complex vitamins to develop an invigorating energy drink known as STARZ ENERGY?. We here at STARZ ENERGY? provide a smooth, non-bitter drink that beats all others. Our taste is not the only plus, we have combined several essential nutrients and vitamins to make our drink good for your health. With our unique flavor and combination of ingredients we strongly believe that our energy drink is the best tasting energy drink in the market and combined with our unique metal can this product is a trend-setting opportunity available today!?
The launch which was hosted by Jon Germain was supported by friends and colleagues of Chemphe including Ded Buddy, Tic Tac, Ruff N Smooth, Salinko, Countryman Songo and others. According to Mr. Andrew Kofi Gyan, Managing Director of KADENNIS Company Ltd, Chemphe was selected among the lot as the brand ambassador because his quality as a musician reflected that of their product.
?We found his amazing creativity and fitness comparable to the Starz Energy drink. He stands tall among the lot, and we know that his strong brand will have a good bearing on the product,? he said.
Chemphe shot to fame in 2006 with his song, ?Why U Dey Treat Am Bad?. He was part of the hiplife group, Outrageous, before hitting the limelight. He is known for songs such as ?One People?, ?No Pampaana and ?Emotions?. In 2008, he won the Best Male Vocalist, Best Reggae song and Best Video of the year at the Ghana Music Awards.