Tanzania’s state-run tourism watchdog said on Wednesday it has come up with 10 strategies aimed at continued promotion of the country’s tourism industry amid the COVID-19 outbreak.

Thomas Mihayo, the chairman of the Tanzania Tourist Board (TTB), said the 10 strategies are aimed at saving the tourism industry in the east African nation from total collapse following the outbreak of the COVID-19 pandemic. “COVID-19 has immensely affected the tourism sector across the world. This should not make us lax.

We have to make sure that the sector doesn’t succumb to oblivion,” Mihayo told a news conference in the commercial capital Dar es Salaam.

He said one of the strategies was for TTB to work closely with tourism stakeholders in the country in putting in place plans aimed at mitigating the impact caused by the disease, including promotion of the country’s tourist attractions through advertisement in international media outlets.

“The strategies will also involve the participation of world celebrities and the country’s missions abroad in promoting our abundant tourist attractions and destinations across the world,” said Mihayo.

He added that TTB in collaboration with the Tanzania National Parks and the Ngorongoro Conservation Area Authority have signed a deal with the Great Migration Camp, a tourist organization, for airing a program known as “Serengeti Live Show.”

Mihayo said the program will be aired by TTB media outlets with the intention of supporting Tanzania’s tourism sector beyond its borders.Tourism is one of the largest foreign exchange earners of Tanzania, contributing an average of 2 billion U.S. dollars to the country annually, which is equivalent to about 25 percent of all exchange earnings, according to the government data.

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