Leading Chinese smartphone brand, TECNO ranked among the top 6 brands on the African continent for the sixth consecutive year, according to an announcement from the company.
Established in 2011, the “Brand Africa 100: Africa’s Best Brands” rankings are the most authoritative survey and analysis of African brands and businesses.
TECNO kept its position despite the challenges of the pandemic that saw worldwide supply and demand issues. With Brand Africa’s new rankings, TECNO has once again come out tops, maintaining its position in mid to high-end mobile brand segments in Africa.
“We are delighted to continue to receive this honor over the years. We put a lot of effort and continuous deep cultivation in the African market, aiming to provide consumers with reliable products, powerful and innovative mobile technology, all based on an in-depth understanding of the customized needs of African users,” TECNO brand spokesperson shared.
TECNO’s making its promise to bridge the digital gap through continuous technology and innovation. For example, it was on full display in a webinar entitled “Global Mobile Camera Trends 2022: Innovation Talk”, with guest speakers from Counterpoint, TECNO, Samsung Electronics, and DXOMARK.
Early this year, TECNO also collaborated with BBC Storyworks and created a short film The Future Lens: Looking Ahead With TECNO, to explore the meaning of mobile camera innovation in people’s life. TECNO’s concept phone launch with new Telescopic Macro Lens technology is another vision for the future of mobile cameras. The objective of ‘Future Lens’ on its camera innovation is to allow users to showcase their uniqueness via visual storytelling, filling their world with diversified beauty through mobile camera innovation.
TECNO keeps demonstrating its global level of technology and innovation with its brand mission of becoming the most admired tech brand in Africa and global emerging markets by continually making breakthroughs in technology innovation.