This season’s returning designer is Chereshnivska and new to the USAID Competitive Economy Program is Kulakovsky, POCHÉ, Samokish, TMosca and Valery Kovalska. The brands will present their interpretation of women’s and unisex apparel plus jewelry to keep their businesses alive and their employees paid.
Ukrainian fashion often plays with traditional costume or uses the country’s historical background as a central premise of the brand, this heritage allows them to focus on the quality of the textiles and haberdashery. The design in Ukraine’s fashion industry is more than just a trend and is indeed an exceptional investment to any wardrobe.
Valery Kovalska brand with distinctive features and unique design prints, pleats, a commitment to playing with tuxedo architecture, sophisticated techniques, and handicraft.
Valery Kovalska ready-to-wear collection is a celebration of craftsmanship and «neo-couture». Extravagant yet feminine, is seen a contrasting ideas of exquisite couture designs, modern wearability and bold dare-to-shine attitude. The distinctive feature of the collection is unique design prints, pleats, a commitment to playing with tuxedo architecture, sophisticated techniques, and handicraft.
Chereshnivska is a brand for lovers of comfort and things with meaning. Every collection is driven by a strong core idea yet still open for interpretation.
The collection’s inspiration is the Ukrainian sculptors who work and live in Chereshnivska’s native city Lviv, Ukraine. The images in the collection are a combination of the soft anatomical lines of the sculpture, cobblestones, and the tangled lines of the city. This is all about the diversity and uniqueness of Lviv. Also, this year Chereshnivska is showing the best of basics and upcycle collections. Based in printed shirts and Upcycle jeans, shirts and jackets, and a capsule of vintage parachutes from the 1980s.
KULAKOVSKY is a brand of handcrafted leather goods created by Artur Kulakovsky, who perfected his craftsmanship and cultivated his unique style for nearly 10 years in his family’s leather workshop.
This season Kulakovsky will be present its long-time carryover pieces, and some new styles highlights include a bright red cropped biker jacket made of smooth leather, the oversized bomber jacket with pockets that is artificially eldered with natural tannins — a go-to piece for both women and men, and unisex reversible shearling bomber jacket.
POCHÉ JEWELRY pieces are designed to provoke thought and attract attention. Each mindfully enhances the style, personality, and vibe of their wearers through playful combinations of color and shape.
Playground collection was created to immerse in the childhood memories when all objects around us were colorful and full of variations to play with. The collection was born out of the mutual desire to create jewelry that is as playful as ready-to-wear and that maintains the same level of craftsmanship and exquisite attention to detail. Playground represents incredible work with bright colors and mixing different materials together to create something unique and special.
Samokish Jewelry is hand-made, all the pieces are precious and rather delicate, so gentle handling is required to keep your favorite jewelry piece in good condition.
The new collection “Dreams” is about sun and warmth which our country (Ukraine) is so lacking now. With faith in a bright future, we broadcast our love for beauty through bright colors and gold elements that permeate the entire collection. We continue our favorite theme with asymmetry and transformers earrings. We reproduce the favorite flowers of brooches in a new bright color scheme. With a dream of a warm sea and sun, we recreate the elements in gilding all handmade in Ukraine.
TMosca specialized in using the highest quality materials such as cotton, wool, and mohair, we offer an artistic touch on knitwear and everyday-routine pieces
The idea of the collection reflects the light movement of the adventurous lady. She is flying through life, lifted by the wind and her own lightness. There are iconic dresses and suits but upgraded with the feathers.
Ukraine Fashion in New York is led by Jen Sidary, a Global Fashion Expert whose career has spanned three decades. Thirty days after the war on Ukraine Jen launched an online platform to help the Ukrainian fashion industry survive called ANGELFORFASHION.com which houses 32 of the most prominent fashion brands. Jen was the Head of Zappos Couture at Zappos.com and went on to become the President of Sales for Vivienne Westwood America with a one-year stint at Informa Markets. The Freedom Fashion Ukraine collaboration was made possible with the continued support of the USAID Competitive Economy Program.
“The Ukrainian fashion industry is so blessed to have the support of USAID and I’m honored to be a part of such a magnificent initiative. I never dreamed in my thirty-year career my work in the fashion industry would help impact people’s lives in a real way. I must be the luckiest woman alive, and I’ve never been prouder to be an American watching how my country is supporting Ukraine in so many ways,” Sidary said.
