Home Opinion Featured Articles The Rise of the Creator Economy in Africa: Leveraging Digital Assets

The Rise of the Creator Economy in Africa: Leveraging Digital Assets

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SZZVX8VQUzjEGSD3VhWM2jc3fXLLPKEdS29Q8hJff2lS/EBcpsLMRhZ6HTSrk+cIdolgTMK0kgKTiKCxI1CXDO3EGoh/vBQCCHLuOQDnU/GEu9JO8SM3qS/FizZpp6zj3SvRoyvono0YV2fu/tpJSk4cSgFEh91LFIB41MF9l1KSAlQqmnhSFjZu/RIKhMSVJUKsHPA0NDQDwgzcluTMWpSAUgqJAOYrCOrx5Kax5eQZs4yFIInWrntIUgA6RDfc6YJRwoxsXwOAVd55wKuu0kBxFPaPaNaGlypapk1Q3QBujiVHvyfWMbGWc+GBv8Ab3lhUA36wRtPa7eZDKly+KghThKXoGNSekCdn7WoSlBScOE0/hOURX6m8lIeYkI1IHZpLcyM4XLLeMwAhXTrxjYx9NqxFfLz2kuUlG1G56/LS80kcIfLpk4ZaA7goS/OgyfLlwyhCu+71WhZAIGRUToH8zyjoEgYEhIyAAHcAPlFGbSqqnpMfrXBod5KUNUd3GnEaGGHY5SjOLYnEtXs9oPeRpLST5QGsikk1VhLUPyfh1eGTZazBMx1FBTgIyQ2aW9pSQTTPOPYACZDisZFIihfV/qk3nOQokIWUhRVjcEykMfxAlQ6kClcgILTrN2jlagQOGZ4FtfWkBNvLnSbXMUDLSlWFqIAbAkHIqALg5RUst4CSlJSTMUl2JJbCC1Sc8iOFBk0Q9XiV2tOeDNrFn0gg8RuskgpSVkgqySDpG9lutUxQTTEs4RXInM9wrEuzgNrIKMylyWdiM3A7h3xm32kyRjI3pagWPFJdj3iIVxspBYbXKAwraJVtuiZIWuSpJOBakggFiAosQW4ebxSKIyi3GeZk4gAzJi1kDTHMUpugdoa7nnWVUuUialJWcyRV3o6uHLKNMrbkcbz53Io1sONzAtkufEpIWcLs+Th9GJBB69z0clYdm5E4komrKRmGGIVoSWoOTd+kNF4SAiWVJBUU+yHLhzU6mn1GULV8ylSpgGLAJiR2iw7KKc1DCHNa5DPKsNbEEFmcoLyIv3hYUoWpIUThJD0Dt6ziG0WVGSXxOQQ4KaE+yQ+Lq/jnFiV+JM38SiogBmfOuedBTJmhouK5ZapWFSTvgFS8JBqqqQXGQHR2MLRSxoTw9ooi5FGuNNf4vpHo6J9xyeC/wD5F/8AdHop+HeFOLIWeMSpWY9LkvFlNljjMJSzASHFEiVdPARMLNGexhZYRRYSJMSCNMMbiBMAyWWIargV2K1J7QKSpLTZIBdSBvEAkNiADg5jlUhVlqasFU3mPaEsBZDY3PBjTLKAujcEEA3DloutRHa2ZQVJYOA/4YUSMMwNnSuhozgiLdlt9olhKB2uEjdTLWmYmmbJIWE9A0KlmtSkF0KUk0yLZEEPxqAe6C8vaOd7yZS+apaX8mglyqPaDqHIsQ4bZaJqgkuCGIM5RKg7sUywKGnupcQVn2mXIlJXaE4p6aITTEtIG52orhA4eitS9oLThIRhlg6oQlJ/qgXNxqJKi5OZKgSepJh/xAA2nddbjc+8lt1uXNWpay6lFyWHpo3sOEqdTN5O0VOwV+U91fhG6ZhZnLO7PqzRJrJNmCBUs3shLkJaorwhKtWYCnFNcWeXzPg4hylk+vVIF7Q2VRAzCgRhGTF82h+OwbjcOQK28Q7SwcN0qaB39dYt7PW3s1ngYsXhYSwcMWcUzHHo0Q2Sx4SgkFlFnORBYU4xazK+MgzXTMCvvOjXReaSAxgt9j7UMCxPxjmaxMkKdJ3dIYbq2rDMpwYwM/RMPPi3l2Pqlqn2km0GyVoAdVpUoH3S7AcMzCNbLP2RKXeOgrvKfaXTJlzJp/cSpTdWFIB27Yy3sVGxzz0lKPkA8aXRtm/7OPpJs2VWI02Z7YyzgS1L1UW7h+rwwExQ2csS0SQlaSlQUpwoEKFTmDUd8EJiY9mVtRMxMzhsjfWYS3FvXKLNkdzUZcRxHEiKJMTWU1PT5jkYSr0YqrlO/wCzuoKdLhnLg0PR9fjFWzW+VLnSlKAUlK0FQI3cKVAqBGZDDLWvGL9vAJIOo+UJF7zFIJSc/jzhmMeI0t6Y2NA5na9mdsbMbRLEvAgdpaMZShVUKXilkuPeoaZZGAe014EyVqUQ5B0FX7oQ9kbTgWpR4MPnBG+75RMKJRKkpUpKVECoSVAEh8yBCs+N3zhBwDc0lYBCDzILpJEpGVQ/sp1JPDnFsTiOH9KfpDrJ2csNUpXMwomT5bMaCVLBAqfdzD1L1eEmdLALY0ltRi8nAg8qMGs95h50YMb7kx5sG0SFSkliVpYKSkAkMHxMc07vPhrC3e9qXOmFwRwRqCzNQByX4PlAgTmomnPU/TpDrb50lVnE5W4SAUEFlYh7IxAHUO54PSOli60TxBFt34i5dVlM6eHCXJxK0Gbqolm1YBu6HtEpafbW6XBBG6w1BDEFOWooDnHOZNoUguk4S/tB3BYvUZDlDbYL3IsqlqWFKS6Qp33n3CcWYqD0g8GQLzOqIU+8QKY10p7SNP5o9HO543lOou5fdOb1j0M+Lb0g+b0jz/Zpedll2Xs5y5YUFqJCsIUQQnAxUGKXd65gaEw2TL4shSMNos6SMTumWXD7j0ZwM24wnbBzLJ9hXjNm7dKyQJqZWJSWSwBmNTPXMQ4Tvu4JSErsBLbxKZFTSrYg2sV4vlE0VLaeR+frMfe1m/6my/0o+kQbRXrYV2SakqkKUZZbCUhRWE7uHdocQpwiT+4fmsWX5bPnr72XKIL8+7jZJo/upX2aiko7FKsQBKcOEku7CCceUzmpqO4/P1nH1SJa92WFJXoFKCsfIEJDK4DXLNgaQTF9VnStxLxYx7pY4hrhIA3v3Wr5HCZyFsZgUV6qSRvc1Aj2ueutXJy+0j7SuhMSBMPeytzyJUo2+0JUZaC0pCsP4i9CA2QIPgTkmtORdky1TJs7AhBUSpgGSFEOEgceJOTuamO+ExAPrBdCAPU9vb1i5IshzU45a/p6pBmw3TOUnFLlhKcsSiB8S/wg/aLpTKS5DJ3QrERvF95QZ6kUAOpy1iG8pGMSpwUqSXqkliP3kgNvV048o74OndpwIbrvKSdm7ScgCD7wUB8WMSWjZa0JSVYkFtAsv/mAHnDfdkxKZQeYVABytZDsauS/x4RDeN92cSpm8VKYpGHJyGFcjUw5hiXHqJ2j16WzXf6zn8qzTSlSkglKPaLggdCc+6JlIWMPaIzFHI+L08RE02eZVjW4UhRc4VAg5UcHlGuz13GepMsqIAS5ObM3hUxDit2NdjU9mweGinuZauxCQtwWoWPA8iOTjv5RevwypixhDAF0gsrBQDRwRiDtXI8Ym+4VJYS1JWlfskgguHI0IIZ3+GUS3pdCpbLABDjOofgoHMHn0MbOJSE0kSJlcC64i1tTapBQgBJOAS8ScSSVFJda3SfeS6SCxLilIo3xbbOqQEoLzGWFVTvlSgZRCQXRgHECgYO8PV8XKi3yhaUJwLSQJ6APaCfeT3Bn4c01Xb8uYTCkpwhmDYRpkyvJukZvU9WuJwp795sdP0mRlJHG1e/H7QJYrKmchlB4P7K/2dpmrEyYAmQhQKir3wkuUjgKMT6GdmtnppnpQRuZqIY7o4V1NO+G3aq8VKAkSwyE7uECiiKNzANAOIJ4RLgeiXu17D1MudRp8w3ExfP9oNksv4UmWVpSGAQEolhtAdRzSkiAsn+2CrKslOInFx0BlgfCBK9kFzFPMUBqyRiPeXAHnEc3YDFlNI/kD9GxfTWLh1LnnaQHLlLbcToN17T3feKezU2Mu0uaAF88CkkgltEl20hY2o2b7H8SWccoln1QeCvkf0dZRsuuTvPirRaSWDZUYYVag+EdO2WtvbSCm0s+Fl4vfQaBRH5noT0OsGnVLkbw2gvi8YURTev8zlc1ER1GTwcvW7eznrkirFkniCxSfAjziVVxNmoPyD6dYSMGtiFPEzm1p8wizMJ1gZe1hExLtvJqOfKGW2XeUqIpTh0cRBKsJJAGZgRgyo9icXqApscxWu5WEUEQXtJxVJEOF47MBCnxgEtiADsT36xQt9yYU4goEPWjH/iDNo+qXL1N7RUua0mWvAcleR08cvCDyorJuTGSXwgas5rkwccOMMV23YiYisw4hQ7nn7WsG6+KQV5k/VZEJDDnvAgi7eFqMzAA+FCEpAOhCQFHvPyia23aZa8OYzB4iGCw7Py1IdlEsD1JAfpnAJ07sSOJL4nYRNBUAwNCX7w7fExiZMWQBoOAA8WzPMw1/dKSVYUFhQUJc4cTUNImsFxS5lCkgjNgTkW4wz4R/UTwzE7VEbsjGYcfuuV+Xzj0d+Ff1E98SIS2IstnXYCSiUqcJhBKhLMwIwghgvMPTI69zkLrsmBBEiyYiN4Hs6ZNkQHbNqPCr/Zxc1lm2QLmSUzJnaqSp1KBCcAKXwmgfVobLTspZAlJRZpZJG85m0y/K545tFWIeUTXVdrocfnaa/dlkr+DZOVJf/fwiDaG7LD9knNKlJUJSiFI7NwoJcYQFOajLXKJVbMWbSzS/wD7s4rX1s1YxZZ6jIEtSUKUlSO0phS4O8wdx7PnBOPKZytjsPz9JyFUgKcy1EqFcJSElhmUsou2oz1qxY3stZPtdoRKMqWSovMX+IDhFVq3VhOJuVSRxgSizJKh2U0lbukFOEkjIJU53uH1aHXZO0LkWC12tSlFamlS3NUktiUH5qB/kjOQWd+JNjUEi+OT+k9tHbhaLSmTKDSZLSpaR7LihV0ow5AcTDVZ7OhCUoTQCg+ZPM1L8zCZsbZXmg6S0v8AzKoP939Ih2mgkEChah4Rfg8wsxaksS55MEWq6sVoSV7yQly5oc8Aw5ZuWgZtbc5SgTUk4UvQqyBICUpGic8oZpvaIl4lIWtSckpSpz1zanrSEfay8F76cKpWNJP4idCfdCk0HTJs+CMtBSp5jyihgQOagzZ++lBEyUqZuuCEmp1OebPFPaK/QB2YJIML9y0VM3nyr4xYsF/ypK5nbWSXacRGFUxSgUAP7OGlXGfCEeDrfSeBvH48Z1k37feOs2RJndlJUrFhCAo4gFGoSwxZlyA0OV0XSuSVS0gKS7nLwxdOPzhH2UvWz2u0JliwSkKUFK7XEpSkEDdUBQE4mzjpKbcJATLUQpR4AJGdCQ9OsTFThOnV7k+/pKgiZPMw42Ekuqw4EgKenspJcJGgpnBZUhDNiBBzDQPTbUly7UJ1yBzaPSFzSk4gAcwQX6j08P8AG2om4xEVflErqWLLMSoLxpPtBi+EmnU/TnFC/brQiZu+yoYkNkx0HT6QSvBAXKC+TinunPyY90Vpx7WxuarkqbnhNPCo/pjJz47DYxttqH3ErRq3kuzFnKBNXQkCncCfpEdgs6t4nPJ6Hr4xvspMxdrLfNL14bwPxEDfvFctRfjUHiCAe93gUyKmLGTxv+884smFl2ZVMgw49fnGPsqfKoNXpnRqPWILJeiF+1unNlEMe/1lF6WpJDgg8xUCLEyK/wApk5Qd5WRISBkDT9Gr6zivddnwT2IcKp3FLt3KSPCL02alIJOQ5/CmcVbmWZk/Fwr3AEDzUPOPahrUd7EHTIdr7CBPlLSA2Af5VE/7oqyFpKhunwEFtqZoM5CPypHmT8gIEImMQXfv8sxCczAZ2r1nWWWJrkvEMybgYnNwAOJJoItGaTXCod1P9UCrJbUTZnaOSlCwlFNahRz1Ibug9RvmIZVH1ksu7lkkqUSpWfD0IE3xZPwlBTukiuH94c8mh6KxTppAu+icDh8w/jGilVVyXN06gEic5s1mBCwDUtp/E2sUbPPMtYUO8cRqILJtYROXhSkpUpuQ3ixFG1+ELFuvNCfcP9X/AOY8DxXMyfDLmljDeM1KihQyKf8AcqC1ltKsBwjIM2FRJoMiEkDxjntivcqWSzJAyfLv45mOg2GUcBUlYYgHWrgZMW0EX43Jv1i8mBsTUZtZZBVvh6hyMIUMh+6eXjEVlWUqwpGXFJVm+gScqnuiWxWhSCQlt0AOokPTQD1URFYZalnGlQS4FFOxZxpmc/ODPtFgcSobSr/CPj+kej32I/mPh+segfNFQp/Z5s5Zp9j7WbKxzBNUkkKmFgEpI3ZahqfOGlextiCEKFkJKgXGOeGybdckPmxyyhK2Ouazqu6ZaloWuYlZQEpWsA+ywIQCfeJdodJmxtkCUKRLnLCg/wC1WGoCHBDh34PAYx5eBPpAtjgcfnaaf/ydk/6I/wBc/wCcR39sjYRZZq0SlSpiUFYUe2ZJSHriBBFGy6RIvZCQHaRNOWU9deOadIgvzY6yiyTZgEyUtMtSt5aiBhBO9RiCB5wTDynac0c+Ufn6Cco+xof9vK8JvxMtoedpyqXd1gkr9qYpUxeTkjiRnSZnqz1hG+xJ/wAeT4r/AOyHTboNZrrAIIEgsRkdyXUPEC7Ix9vvJ1FY2+n3kOw1r/Fmp/MAe9Lv8TB+ftJJTN7LeKsWE0YA8ydH1jnF1Xh2M9MyrBVQDUjWDVus8taZtokqEw9oVKcNgSRUFC/adSs+Udx52VaESCQtCMVh2hnLmEqWoYg4AUWB+vOBF6XSuapS501a0swCiSQHdgTkH05xrJnICsTEHllkH3S5z1fuirfV7MCA57ogz5MjZKBml0oVsYLG6MGm6rLLSoDM5l6/TWFddzIKiUKUpL+81ejZ9YuqnlRY1/dTU+MX7tuydMJJZCRQDNX0EUIz4QWZv3lRIb5RDX9ltzlUyapQOFOEE5aEsD1Z+Udbs1jQKhIHOj+MK39n0jBIwgH2lYic3xHNtWbuaGG0WtSlCWnjvGtBDseNWJyHv/EENpUAzxu1CySFHDUaZ8qM0SXfZ+zOErKnyfgP+Yt2VQGlOAp0jZWEVKSSkvRxxB1OhMA2FL1gVGrIitKgU9QRTV/iKwK2f3u3lfnlE94p8VRFe15JM+XgyCs88yAwPSJNkZmK0k8UKP8AmEZxyh+pUD1I+oIqOAoQVdNsVKmJWmrGo4iuLy1g1tDdXaJ7aVvJVUgCoqKt8RmGfjAJdvQOPcluOpmEaag8Wja69oZkpZKS6Tmg+z3cDz11eEYjjVTjyGwd7HYwyDyJRUSPXWLl33iUOCThOg0JIqINqttinl1gylHPQeIdJzzIiJVgsQr27hn9pGdGDJQ+mkcXpmVtSMD73U4WB2MCyu0mFKd5RNAKnhQQyKWLHJckGcvIcG15hLnqT4Uzf0iQCJEsKUfeIIApqTvKqMqQs2+2rmLK1qJUdfkBoKZQSlMIJB1Me/YTgW5YVblLWVqU6jUkxYsF5pUoOG6EAClNICIVU9PXwijIm701PMHuOUJxhrJv3hZEFCO15W0IQotU0DECpLDTn5QvWS2sndoAokF8QNTXIcdIXL/tRwSxnvgl+TkN4RYudby9HerU7udNDFTg+HqkYUHJRMbrNewJAIZ+dPhSIr+nHslhnGT1IL0GmTnygHjjKnUCOPfC1zMOZ7NgsECCZZIKSQQAQSSCwDwjXrOeGS8LtZ8Km5KdubH5RRF2pQntZhy9lJDV0OdY2cGRBvM7Bg8NrMoWWTgASfaJdXfp3D4x0u4p60oIQRhCQ+8AQSkOwxAnLhHNUJUHUaAZDrD7s9f8tEoMTiao0DpA4HhBu5U6ri+oXWbMsptLLWzUYkFWH3RlvAnLSNrstmFgkZVqoJGupUOMDPvZIUogllNqRkGrQvGlhvJKDieoDHT4gwzF1Gr5uZmMlEVCH3lzPl9Y9Aj7Qj8w84xDvHHrE+GfSLV33rNlUlzVofPCtSX6sYL2O97VMOFM6co5/tF0HEl2A5mkLtnkKIJCSQGcgEgOWDnRzSG247uSZOOeWkgnCgHD2qk+0tawCRLSVBOJiSThSHMIcTfdAZum8J49q24Tw7WarzQCnziG2Wi0lBPbrmI95pqlBv3ku4H8QEGBeADJlWeWlLONyzodOhPbImLIpmVOeUB7wlqKzPlbhAClS0pCCkM2JITuqRxIapLgCsKr3iNI9YHQqOh7SK7S7LtmjJBVKPXL4SjCVapaVpE1IAqy0igBLkEDQEA00Y5BhDlsr/ebstdlFZkoidLGZIHtAD+Uj/3BHVF2vqP7hKLtfUf3F6wTbIkKFolzlLxODLUkABqgg5nE8EJd4WBKVmXJn4ikpGJScLkUxNUjoxhbtSnAV69O/lEEubCwxrgRNmtgJ2a5rDLXZ5eKWl1JCiGcOa6+hlAfaTZNCkrmSyUkAnAzgtVhqOkW9iL7E+V2ZYLlgBnNQBQ16N16wzqQ9fJzFLY8eRQRzLcBtNpxq6btYkAMTnSGGzycIwgtz1/5hzvESQhS5iQQlNT73JjnHJr62gCHCO6vxjJ6jpsjZKBuW48ioKMY5O0abEkS0JxJJbCDvKUdQdVEmr5wcu28raPbsMxJJdQIViLjIEgCmXCOIC1LmrxqUWSXd2rox048mh72dt1pLFU6eqtHmTa9d+meTRayeBipmNxWU207LJSoNiBSWcg+Xz8I1nWhKUlRVQZ+uMV7ApYlJEwutgC5J7qvWBu0kxwlI5qV3BgT5iF9Tl0Y7EoxCzA9snY5mLKtByBp5CDGyxKDPmn/AMuUfEgH/aYX5PHl8XhjJ7Owkn2p6+/AD8Kf5oyOlJGQuewJ/iVONqimtXrxi3d9kC0rU53UqPVkuIqTJfA+m/WLN32tcrEyQXB14hoDHovzcTzBq2lqxWQKlrmE+ykkDm4FfGNPsh7BUzgpIHQhYPnh84is9uWmWqXhBCgz8KiM/bVmUZWEMSku9aE/WC/x0Pof3i6a55VkIQmYSGUpgPCv+aNrdYgBKADFYJPetTH+kiMT7cVISggDCXcPWg+kYtd5lWDdAwBhzYkx4aBde39ztPILdJCFBgzoQe8oBV5kxFc1xrnT1NRBQMSuYJoOJYeqPm3W7tV4iAKNToB8oY5C+xkoWCPYJI4lQeumrRRgUHIfSLzOQu89eV0XbIkEzBL7XCvAZqwVFTFikE8WyEI9wSSUrKxSjEV8NCPTwWvGxL3qFUxS6qAdR3XzBdnASAMhGbuklMsJKVgNvFSFJL65irO4J4Rbn8yABamSchbJY2qVJ0kpPzhq2fuaV2ZXMTiUUEpqWBYkUGZNM4XrUoEZMxHnn5gRaReqUysCqHIFnp3VdqRDi0o/mFywZiRcE2ixdox3EklKQHJBKiwfgXI8YN31szZRZkslRm4wkrXiJqlRokFgktp4wIvq2JAQpAqlQU/EhQI69Ynvi95cwDESKE4WJD0IyDZ6nQxXhIUH1kb5Ku4m39dnYlCVF8T4BwLmpPAHL9Ir3JZiVLGSUlnzzqABqfVIt39ei5hLgFLMlwHDOatTOCOzkr+8JYeykKLZlagyh1xOOYQIpBJSjOagFuWrt2exGqGBdsai+WbJKcI5E04wHvOwhC1JKSg8nKR1B3m5gnLJ46DNDA8Tm2g/5bwgXbrKJqVJPtpAwq1HEc+PIAx3Gmo0JLkYLEL7DN4HuUG7o9BFdzzHO4ny+seg9J9D+054uOR3OcN2WgpzmT5aFdEpKx/mgvfG4JUsYcMtA9r2VdlZpc0OMi67Qstq4gTsYvtpNpsnvzEibJDisyVUoHNSfgYlTegm9lKUkJUhKUpUo7ilJdICwzpSqXhQa5oS7B2a0teXrzvJVkUmRJly2CEKWtctKzNK0BRcqB3d5gBBuw4U2mzTEIIxJlrwZoR2yjKWkA1AL4hU+GVc2C1oCJcyyJm4KI7SUuYZaX3QJko76ANFZZQRstmVIV9rtVZtexl0C5imwoGAHDLQlOmjkkhgIEA3+bRdG/zaKt+2eVKmzkBgCZqAw1TOC05ascHdFXY2/DZLVLm+6+GYOKFUV3j2hzSIj2inhklTKmqKllQVRlFRNP3pilKD1whHGAMtdYHvYnt7sR423uQWeecFZE4dpJUGZlMSkdCQ3LBCgqUQptY6FsjbJdrs/wB3WpQBd7PNNSheiD4lg9QSmm7ChfEgyZkyQSO2lkpUQQR/KRmT497iBYb2vB/1OnDZ1Dg/69pLZbYZTJlqZYqVA5cnjqVkvl0pLulQBChwPERxBc7B1hkuraY/YpgSHmSU0d6pJoaF92vBmEdxqybjvG6TwscdqL+sSxMkKnrTUOUgkkZ/locnHURza/bskKWPs8yYqWU1VMABxOcQAZyAMNWzLQuJnFZK1kmprqVGp+p7hrGTbVH3iANH8Pn5xUcZuxzGDEwNxgsVgloA5akj/h6egA5uxXgEFKEqGJWSmNByDHJ3rCOm0ksKuSw1+OfrSkH7IpSAGLqBcZ59eMR9Rhv5zc67jHWrkztNtvRMlLqLnROpPyFM4WV25Shh1JdRf2j7vcIWJNoUVVcnxf08HLGGIGajQDqaVNG9ZRj59R2M0EAG8OXTYFTZiZSdaqPBIzPrlEu1N5JmTcMv9nKGBAGVKEjvYdAItW+emxSTJQoG0TAO0WPcB0B4sfieEKJnevE/SPOnhY/D7nc/YQwbNyYr9d7fKM46Hp8Xip2jN3fAxsJtPCJykbqljH8f90ZC6dw+cVEza+vzGNwugH7seKT2qSFXryiJSvXhGipvrwMRTFevGCCz2qbBXr13wwotZnWdCRpuqbNmIGfJjCrNX69fxRQn3uqUCpLEUJByNaeWsWYEOraQ9Xuu0ebBe0sTSmeopKTQscJ3faCgCA7ZFjUwR2j2kEyUJcoEpLFaiCAWLhKQamoBJ4DV4QLFtDLmTCd5BqTr+UCozyOgzie136gDdGI1qQ2fE5npSNrGUGMq5mBkz5VYqo5m8qbMK8K0sPa7g7F+ZPLIuIdbqsUlMrFMlpWpaCUlQBwkp3Weg65vHP7utClJUs1KlfAQXlX4Eo7NaTkwIY9xc8CdeEZK0uW644mjiBXED6ylaZJmBCDRTpBozYlAVHIkeMM97WGSmyJQiUgLStIUshJUpOE1xKHFnHHIQo3lfgLBO7hOIPxFQwcsBwiyjaZC07wVjFaAKBZ2zPPI+cPx+UHaTURfvBV72UJIDjeD0ydy7PVqecSXRefYzEEk4JntAPkokKI/hmAtxgNe16dop/ZagGbAc9ak1iGTeG8yqo0IbEknMj5imQqIauMw1BKVOsEKHE8xUdxFIXrxvNaCvClTAKdRBYbp7s4C2C/VSgwUlaT7P4iQUnopi3lwgPaZoJxTFuc2CgpR7w6R3nuMHjscRDYy5AMIffc7/EV5fSPQF+8x/hy+9DnvOsYhlN6mM+HWDbDa1S1pWhRSpJBSoZgjIw9We2Wa2qCzMRZrSf2iVgdhOf2iCQQhR4GjtmaxzlJieWuHstyxlnZbNddtSAJUycmXiYYVgpCcL4hvzGD0YEZuw0p2mxolPMtc4S1EVClBc4sQd1AUsrH8RCAWdBjmMuepOSiOhIjQrhZETphO/bYibPmTJaVJQpTgLViVzKjxJc8naK1kluXiniiVNoahduUCVNbQgu8MqtJSgnUAnvApC+bRVyXOb6vxfjBDtXAGhHxELy5lILp8fMcq6pen3g9FV56+vVYjsmPGDLVU040OYNGKWzcQNeJbLMIUCNIr8MKNo/RpG0tTgqoINKUyp0p65CI0ANWnr4xvNnEHN9agH4wRulalbxNBQDnxaAZiq3AdtK2ZPdt3kMopIPujgOJPH4QWl2c5kgD13RB9pVxboB8Y1VMJzrGdkZnNmZeRy5sxpsliISFJKT7OpfeZswx9oa9zxaRZlZEpd2VV2cE1bOgOTwsS7xmME414R7uItQginf5RY++ZqQk9oskFw6jQtQ584lfDc11ybCMs6zTAoBRGJWIuSR7IJLlQHGI12dTkUYJKnDlvdDgB3cGjQGnXzPmMpc1aiAQCVFwGL15t5x5VtmOTjU7EO5yNW6PVoUcIBhjJDqrrmmXMmsMEsgKrWoDN/Wnxo7Fh4mU8PlFWZa1E1Ud4gqrmd6p4nePiYhRNp4fKBOMdoQeX0TOmfH94xYlLDVrRgxHrSBKZmXU/6okTaTTqfnAtjha5e7TKnDXkRFaZaP3T6aKirSeHDQcTyilarQAMuHryhiYbME5Kluda8qcPimFu22ndLgilKHNg2op6aLiapfprzTAS1yy2mQ48f0jS6bEoMQWLcyzc03eUeXOChmiAl0llKGZbugqJ6gQQWIyI0g86+eQdQg8SGbqnbuhYkV5jk3HyiKZaiFOFVGRBYiB9ktBGIcvXxitNnV1iYYfMZSjf4xNrTadCk+uETWBZeBVotBf/AI+kTWK1H03xEUtj8kAja5JapTqr8Y2VKAFB4ERtMzcfOuta827ozaLSSQORZ6gVYtwqXjwvYQZSSS7vyFfGNwecZKABSI1QfM5sTN8PTzj0YU5LklzXP9I9HahaTP/Z
Digital Africa

Africa’s diverse cultures and resilient population of over 1.4 billion people are increasingly turning to the creator economy as a means of economic empowerment.

Despite facing challenges such as poverty and unemployment, the continent’s young population is leveraging its creativity and the power of the internet to create wealth and job opportunities.

The creator economy, facilitated by platforms like YouTube, TikTok, Facebook, and others, allows individuals to produce, distribute, and monetize digital content. This trend has led to increased entrepreneurship and job creation, particularly in African nations where traditional employment opportunities are limited.

With over 645 million people having access to social media platforms in Africa, there is a vast market for digital creators. Platforms like Selar enable young people to sell digital products such as e-books and courses, creating employment opportunities for themselves and others.

The earning potential of creators in Africa is significant, with the digital creator economy estimated to be worth $250 billion and projected to grow further. Creators’ earnings depend on factors such as platform, number of followers, and views, with opportunities for additional income through brand partnerships and endorsements.

One of the challenges faced by creators in Africa is financial isolation, with high fees for sending and receiving funds internationally. However, fintech solutions like Yellow Card and PayPal are providing cheaper alternatives, enabling creators to receive payments from global brands without the hassle of high fees.

Events like Creators’ Connect in Lusaka, Zambia, are bringing creators together to network and learn about opportunities in the industry. Discussions at the event highlighted the importance of financial access for creators, with products like Yellow Pay offering solutions for receiving funds in local currency or USDT.

The creator economy represents a beacon of hope for Africa’s youth, offering a pathway to economic empowerment and global collaboration. By embracing digital assets and innovative fintech solutions, African creators are breaking financial barriers and accessing global markets with unprecedented ease. As the continent embraces this new era of digital entrepreneurship, the creator economy has the potential to redefine Africa’s narrative on the global stage.

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