Toyota Ghana renew its distributorship agreement with Toyota Motor Corporation
Toyota Ghana Company Limited, Ghana?s leading automobile distributor has renewed its distributorship agreement with the world?s largest automobile manufacturer, Toyota Motor Corporation by signing a three years contract which takes effect from October this year till 2018.
It is the first time in history since 2000, a distributorship agreement between Toyota Ghana Limited (TGCL) and its partner, Toyota Motor Corporation (TMC) has taken place in Ghana.
Speaking during the signing ceremony in Accra on Thursday, Managing Director of Toyota Ghana Limited, Mr. Tetsuya Suematsu disclosed with the new agreement, Toyota Ghana is identified as the manufacturer?s sole authorized distributor in Ghana.
He further explained: ?By signing this agreement today, Toyota Ghana?s mandate has been renewed as the sole company in Ghana authorized by the Toyota Motor Corporation, manufacturers of Toyota products, to sell Toyota vehicles and provide after-sales service support for them.
?It also gives us the mandate to use the mark and logo of Toyota in the advertising, promotion, sale and servicing of Toyota products in Ghana? he added.
According to him, the agreement offers Toyota Ghana the exclusive right to collaborate with Toyota Motor Corporation to offer the best vehicle life experience to all of its customers.
Mr. Tetsuya Suematsu described the distributorship agreement between the two companies as the strength of any relationship between an automobile manufacturer and a distributor in its legally- binding agreement.
Whilst assuring customers of Toyota Ghana?s commitment towards provision of quality services coupled with best purchase and ownership experience under the new development, he noted the new agreement, on part of TMC is an indication of acknowledgement of the efforts of Toyota Ghana to meet the vehicle needs of all Toyota Vehicles in Ghana.
In his keynote address, Hon. Murtala Mohammed, Deputy Minister of Trade and Industry commended Toyota Ghana for its diverse support through its corporate social responsibility activities in health, education, environment and road safety, describing the gesture as ?clear indication of your focus not only by selling cars but you care also about the wellbeing of Ghanaians?.
He said ?to have the distributorship agreement signed for the first time in Ghana speaks volumes about Toyota Ghana?s acclaim and the confidence TMC has in them? adding it has come as no surprise Toyota Motor Corporation has always deemed it fit to renew this distributorship agreement considering the tremendous achievements of Toyota Ghana since its inception?.
Hon. Murtala Mohammed reiterates government?s commitment to support Toyota Ghana to grow.
For his part, Mr. Yu Asano, General Manager of Africa Division of Toyota Motor Corporation, the distributorship agreement has a significant role to play in Ghana due to the strong collaboration his outfit has with Toyota Ghana in provision of suitable vehicles including best support and maintenance service to the Ghanaian Market.
With the sole distributorship rights, Toyota Ghana has the responsibility to collaborate with the manufacturer in matters such as; the importation of vehicles suitable for Ghana market, considering the rough roads, the environment and the fuel quality. Provision of after sales service that meets Toyota standards and in a manner that promotes consumer confidence and satisfaction leading to increased product acceptance and enhanced Toyota brand image, manufacturer?s warranty offer and supporting customers whenever there are vehicle re-calls.
By Joseph Kobla Wemakor