The owner of TT Brothers Company Limited, distributors of Maracuja drinks, Isaac Tetteh has revealed to PUNCH that his outfit has developed new products which are yet to hit the local markets very soon.
The Managing Director said he has contracted experts from Spain, Switzerland and Germany to develop a new product label called ?UNCLE T? or ?MR. T?.
?Am coming out with my own brand and am busy working on my own product and the brand has been registered already. I have about six products coming to Ghana and already they are on the sea coming
?The entire new brand will be ?UNCLE T? or ?MR. T?. For now I have worked on six products coming in my name and I will have more coming. The first one which is almost landing at the Tema Harbor is the ?Uncle T? wine with my own label. These are my own products that I have contracted some experts to develop for me,? he stated.
He said the new brandswill include Pebbles groundnut coated with chocolate, red wine, Energy Drink with Mint and Lemon, Sparkling non-alcoholic red grape wine, 100% pineapple juice, Sangria Mix with Spanish Red wine & Natural Fruit Extracts 7.5% Alc.
He noted all the new products are naturally manufactured to eliminate or substitute caffeine made products in the country.
According to Isaac Tetteh, four samples of the new product label have already surpassed all the Ghana Standard Authority stages and regulations but currently undergoing the next stages at the Food and Drugs Board for the final completion.
The Managing Director noted very soon the new products will be distributed across the country.
He however noted interested distributers from other local and international countries will be attracted into the business to purchase the products especially to the European Markets.
According him, the American standards are little cumbersome and higher than the European standards however they are working behind the clock to meet all standards in the world.
During the first edition of our CEO interview segment, the MD explained that the reason for this new venture was borne out of a 30year old dream by his father who had always wanted to develop his own products in the family name.
?This is was an old dream by my father and it has been in our family heart for many years. My father had it that one day he will want to come out with his own products in the family name to sell around the world
?So this is not something new for me, it is something that has been there in the family books we came to meet
?Therefore, a lot of theory has already been done but I am the person to test the practical aspect of this new venture. Am introducing the new brand and whoever comes after me will improve the standards of the products to the world at large,? he revealed.
He said with about 150 workers, the company has also advanced plans to start its own production in Ghana in 2017.
Meanwhile, more products such as Biscuits, Branded T-Shirts will soon be added to the new product label yet to come.
The new brands label?UNCLE T?yet to be glamoured to the Ghanaian markets by TT Brothers Company.
BY Abubakari Seidu Ajarfor, Punch Newspaper.