Consumer Confidence
(FILES)-- A file photo taken on March 20, 2014 shows shoppers at the new South African retail giant Shoprite outlet in Kano, northern Nigeria. Nigeria has overtaken South Africa as the continent's largest economy with a GDP of $453 billion in 2012, officials said on April 6, 2014. The figure is based on a long-overdue rebasing of Nigeria's gross domestic product to reflect changes in the structure of production and consumption, and compares with South Africa's 2012 result of $384 billion. AFP PHOTO / AMINU ABUBAKAR

U.S. online shoppers spent 68.1 billion U.S. dollars in November, with 7.4 billion dollars on Black Friday (Nov. 29) alone, data from the web analytics tool Adobe Analytics showed.

U.S. online shoppers spent a record 4.2 billion dollars on Thanksgiving, according to earlier data from Adobe Analytics, which tracks 80 percent of online transactions at 100 of the largest retailers in the United States.

E-commerce spending on Saturday, the so-called Small Business Saturday, reached 3.6 billion dollars, up 18 percent from last year, the data showed.

During the month of November, smartphones made up some 35 percent of all e-commerce revenue, while some 60 percent of the revenue came from desktop computers, and 5 percent from tablets, Adobe Analytics said. In terms of traffic, 58 percent came from smartphones, 37 percent came from desktop computers, and 5 percent from tablets.

“Mobile is on its way to becoming a beacon of light as the driver for multichannel and multi-touchpoint engagements,” Salesforce, a cloud-based software company, wrote in a blog on Friday.

Cyber Monday, which falls on the first Monday after Thanksgiving Day and Black Friday, is considered the biggest online shopping day of the year. This year, Adobe Analytics expects online sales on Cyber Monday to reach 9.4 billion dollars, up by 18.9 percent from 2018.

During the full holiday season, which Adobe defines as the period between Nov. 1 and Dec. 31, shoppers are expected to spend 143.8 billion dollars online, up by 14.1 percent from last year.

A recent report from market research firm eMarketer predicted that overall U.S. holiday e-commerce spending would climb to 135.35 billion dollars, which accounts for 13.4 percent of the estimated 1.008 trillion retail sales for this holiday shopping season. Enditem

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