Upper West: Youth In Digital Marketing Programme Graduate

Digital Graduation

Two hundred and fifty (250) youth from various districts in the Upper West Region have graduated in a Digital Marketing and Entrepreneurship Programme organised by the National Youth Authority (NYA).

The Programme, projected to engage 3,000 jobless youth nationwide, was unveiled in Wa in February, this year, with the anticipation that it would create some 300 jobs for the youth in the Region.

It aims to equip beneficiaries with relevant technology-driven entrepreneurial skills that could be applied on the internet, especially social media, for marketing of products and services.

It is designed to help people to start their businesses with virtual offices, a move aimed at cutting down the unemployment rate in Ghana.

Mr Sulemana Mumuni, the Regional Director of NYA, during the graduation ceremony in Wa, said though 300 youth were recruited in the Region for the training, 50 of them could not complete the exercise.

“Those 50 are not serious and could not have abided by the rules and principles of the training, so they advised themselves to fall out, leaving 250.”

He said the Authority had instituted far-reaching measures to ensure young people in the Region also benefited from government’s flagship programme – Planting for Food and Jobs.

“We have organised a group named Youth Planting for Food and Jobs Programme, in which 10 young people are kept in each farm with each farm having 10 hectres of land,” he said.

Mr Emmanuel Asigri, the Chief Executive Officer of the NYA, expressed joy that the youth availed themselves for the training, which demonstrated the beginning of their achievements.

He described the Regional Director’s plans to support the youth to go into Planting for Food and Jobs as a gleaming idea and pledged his support for the initiative.

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