The “Good Life, Live It Well” campaign will serve as the overarching Ghana Health Service brand and will promote positive health behaviors through television, radio, social media, and print materials. President John Dramani Mahama, U.S. Ambassador Robert P. Jackson, government of Ghana officials, and members of the public were present at the launch event.
The “Good Life, Live it Well” campaign was first launched in partnership with USAID in 2010. The new, refreshed campaign will promote improved health behaviors in family planning; maternal, newborn and child health; malaria prevention and treatment; and water, sanitation and hygiene. USAID is providing $10 million towards the mass media and print campaigns, as well as technical support in the development of the campaign’s messages.
“By focusing on the health behaviors involved in each stage of life, the refreshed campaign will resonate with Ghanaians from all walks of life and encourage them to adopt healthy behaviors,” said Ambassador Jackson at the launch event. “A healthy population is one of the most important enablers of economic growth. Healthy children are attentive students. They grow into healthy, educated adults who can create and fill the jobs that will propel the Ghanaian economy forward.”
The “Good Life, Live It Well” campaign furthers the goals of USAID’s integrated Health, Population, and Nutrition Program, which works to improve the health and well-being of the population in Ghana. USAID partners with the government of Ghana to achieve these goals, build leadership, improve governance, and build capacity in the health sector.
USAID is the lead U.S. government agency that works to end extreme global poverty and enable resilient, democratic societies to realize their potential. For more than 50 years, USAID has supported Ghana in increasing food security, improving basic health care, enhancing access to quality basic education, and strengthening local governance to benefit all Ghanaian people.