Vodafone dedicates September to SMEs’ Growth

Madam Tawa Bolarin

Vodafone Ghana has reinforced its commitment to helping Small and Medium Scale Enterprises (SMEs) become more resilient and experience growth amid COVID-19 with the dedication of September to SMEs.

The telecom Company as part of this year’s celebration of SMEs outlined initiatives aimed at helping SMEs to transition from surviving to thriving businesses during the pandemic.

A statement from Vodafone Ghana copied to the Ghana News Agency said it included free digital advertising opportunities, free website presence for six months, free use of Vodafone’s Bulk SMS platform for promotional campaigns, and 12 months free insurance cover to industry for SMEs.

Additionally, it had partnered the Makola Foundation to train traders and business owners on digital skills as part of the drive to accelerate SMEs’ adoption of digital solutions.

The virtual capacity-building programme, the statement said, would also educate participants on how digital solutions enhanced productivity.

“Together with MicroEnsure and the United Nations Capital Development Fund, we will also provide free insurance cover for more than 200 SMEs.

Madam Tawa Bolarin, the Director of Enterprise Business Unit (EBU) at Vodafone Ghana commenting on the initiative said: “Technology is transforming the global economy and our pre-occupation as the enterprise unit of Vodafone Ghana, is to help businesses succeed in this digital world.

“With our expertise in connectivity and emerging technologies, we continue to enable SMEs to progress and thrive during this pandemic. SMEs are the bedrock of every nation and deserve the best of innovative solutions to grow and connect better with their customers.

“We believe that empowering them will improve their productivity and agility, which will ultimately contribute to Ghana’s economic development.

This is why I am particularly excited about the many initiatives we have put in place this month to develop, transform and create digital SMEs,” she said.

Vodafone since the pandemic had developed unique products including ‘Your Business Online’ to boost SMEs’ growth and introduced the Vodafone Business Runway platform, a new webinar series aimed at empowering SMEs with the requisite skills, insights, and opportunities to enable them to build thriving businesses.

The statement said the Telco’s leadership in the SME space reached its peak every year in September and throughout the month, Vodafone engaged SMEs across the country through various initiatives, to empower, celebrate and reward them.

The campaign is part of Vodafone’s commitment to transforming SMEs in the country and maximising their digital potential.

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