Airtel Ghana?s national consumer promotion, Deedew has rewarded its first batches of winners from two weekly selections. Eric Mensah from Accra garnered the most points in the first week of the winners selection and was presented with GHC5,000 cash presented to him via Airtel Money. Millicent Rockson also from Accra topped the list for the second winner?s selection in addition to placing second the week before. The second highest points garner won a 12-month shopping voucher. Ninety-eight (98) other people from each week also won phones, modems and Arsenal 2012/13 football replica jerseys.
Head of Corporate Communications of Airtel Ghana Donald Gwira who presented some of the prizes to winners reiterated that ?Airtel?s Deedew promotion rewards customers for their regular usage; that is to say that our customers get value out of their spend even if they don?t win. Deedew encourages customers to keep on using Airtel?s products, i.e. airtime and Airtel Money and through that they get to be rewarded?.
Mr. Gwira explained that through a selection process supervised by auditors from KPMG, Airtel selects winners whose regular usage on the network gets them points. He reiterated that winners are determined via the accumulation of points. ?If non-Airtel customers want to take part all they need do is simply buy Airtel SIM cards and activate to earn points. Customers earn points by recharging with either scratch cards or through Airtel Money /Pre-Tups to earn points. Points are accumulated via daily usage ? Voice, Data, SMS, Airtel Money Transactions?, he said. Mr. Gwira added that customers can multiply their daily points by 5 when they meet their daily Obolobo 5X target.
Airtel?s Deedew promotion has so far seen about 200 people winning various prizes. The promotion runs into March 2013.