West Africa Devt Bank Selects APO For Business


image001APO, African Press Organization, the sole press release newswire in Africa and the global leader in media relations relating to Africa, today announced that it has been selected by the West African Development Bank (BOAD) to be the bank?s exclusive supplier of press release wire distribution and monitoring services in Africa.

The West African Development Bank (BOAD) is the development financing institution of the West African Economic Monetary Union (WEAMU) and operates in eight West African member states: Benin, Burkina Faso, Ivory Coast, Niger, Senegal, Togo, Mali and Guinea-Bissau.

BOAD?s press releases will be distributed via Africa Wire?, the newswire service for press release distribution and monitoring in Africa. This reaches over 50,000 media outlets, bloggers and social networks, and redistributes content to more than 50 African websites, as well as to Bloomberg Terminal, Thomson Reuters, Lexis Nexis, Dow Jones Factiva and others.

Used by some of the world?s largest companies, communications agencies, institutions and organisations, Africa Wire? guarantees the most extensive outreach in Africa and acts as a channel that allows APO?s clients to target audiences in all parts of the continent and also the world.

“We are very proud to be working with such an important institution as the West African Development Bank. This further confirms that we are providing an increasingly necessary service on the continent. In addition, the recognition of the quality and impact of the media relations services offered by APO encourages us to develop them even further”, comments Nicolas Pompigne-Mognard, APO Founder and CEO.

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