Angry Birds is a simple puzzle game app from Finnish developers Rovio. It burst onto the scene in 2009, taking the mobile gaming world by storm. With over a billion downloads to date, it has been described as ?bigger than Mickey Mouse and Mario? and the ?largest mobile app success the world has even seen?. With simple game-play, simple graphics and, quite frankly obnoxious music, Angry Birds has captured the hearts of gamers young and old, and is popular with many people who would not normally consider gaming as a pastime. So what is the secret to their success?

Angry Birds has often been praised for its simplicity. The basic concept of the game (fire birds at pigs, kill pigs, win level) is so simple that it can be understood by even young children. There is no need for complex instructions, as a couple of simple sketches tell you all you need to know about the game-play, as well as the back story. Everyone knows at a glance why the birds are so angry!

The simplicity of the game-play also adds to the game?s addictiveness – there is a very fine line between beating a level and failing a level in Angry Birds. Simply adjusting an angle by a couple of degrees can make the difference between a smug pig grinning out at you from within his intact shelter, and blasting that shelter to smithereens. Your brain knows this, so you keep on trying.

Angry birds is also available on many different platforms, including iOS, Android, Chrome and Facebook, so no matter what technology or software you have bought into, you can still play. This makes the game incredibly inclusive, nobody feels left out because they don?t have access to the right technology.

The game has also been praised for its appealing characters and graphics. People empathise with the how angry the birds are, and in the pigs, Rovio have succeeded in creating a villain so irritating that blowing them sky-high is extremely satisfying. The low cost of purchasing the game along with frequent updates also makes the game incredibly good value.

All things considered, Angry Birds seems to have hit on a magic combination of simplicity, engaging gameplay, low cost, excellent graphics and engaging characters to make Angry Birds a runaway success. The question remains, how can Rovio hope to beat this with their next release?

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