Yango and Guinness Launch ‘Don’t Drink and Drive’ Campaign in Ghana

Yango, a global ride-hailing service, and Guinness Ghana PLC have joined forces to launch a comprehensive safety campaign in Ghana.

The ‘Don’t Drink and Drive’ campaign is a collaborative effort to combat drunk driving and improve road safety. It features a range of initiatives to promote responsible drinking habits among passengers and discourage intoxicated driving among partner drivers.

The event, which took place on June 26th, 2024, at Accra’s Alisa Hotel, brought together over 150 participants, including Yango partners, drivers, passengers, and representatives from various safety organizations. The forum included in-depth training sessions on identifying signs of impairment, strategies to prevent drunk driving, and guidance on using Yango’s services as safe transportation alternatives.

Mr. Ofonime Tom, Country Manager of Yango Ghana, underscored the campaign’s pivotal role in advancing road safety and ensuring the welfare of drivers and passengers alike. He emphasized Yango’s commitment to fostering secure transportation options while empowering partner drivers economically.

Participants at the inaugural event were quick to recognize the educational impact of the ‘Don’t Drink and Drive’ campaign. They acknowledged the importance of applying the knowledge gained to improve road safety practices. Lynessa Darko, Sustainability and Responsibility Manager at Guinness Ghana PLC, commended the collaborative effort with Yango and urged similar industry initiatives to prioritize stakeholder safety.

The ‘Don’t Drink and Drive’ campaign is a significant step towards promoting responsible road behaviour and creating a safer community in Ghana. Yango and Guinness are unwavering in their commitment to enhancing safety measures and fostering an environment conducive to economic growth and societal well-being.

This initiative aligns with Yango’s broader dedication to safety, exemplified through initiatives like the recent ‘Safety Talk Series’, which aims to educate the public on critical road safety protocols.