Zambia’s consumer watchdog advises consumers to be cautious about Black Friday event

Black Friday
Black Friday

Zambia’s consumer watchdog on Tuesday advised consumers to take caution on their spending spree during the Black Friday event which takes place on Nov. 26.

The Competition and Consumer Protection Commission (CCPC) said the event where many stores offer highly promoted sales at discounted prices usually comes with false or misleading promotions initiating unsuspecting customers to buy goods or services through an illusion of a special or reduced price.

“The CCPC is aware that during this activity many businesses offer huge price discounts to consumers ranging from 25 percent to as high as 75 percent, while some firms are in a habit of hiking prices of their products and purporting discounts bargains when in fact not,” the consumer watchdog said in a release.

It has also advised consumers to consider undertaking personal research on the products they intend to purchase by cross-checking prices of items on promotion and make reference to older pricing in order to make an informed decision.

The consumer watchdog has also urged consumers to ensure that they request their receipts and warned traders not to involve themselves in deceptive and misleading sales promotions. Enditem

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