Ghanaian afro pop artiste, Rebecca Acheampong, popularly known as Becca,?is hopeful of scooping awards at this year?s MTN 4syte Music Video Awards.
The artiste, who received six nominations, was nominated in the Best Edited Video, Best Directed Video, Best Female Video, Best Choreography Video, Best Photography Video and Most Influential Artiste of The Year categories at the awards.
The annual 4syte Music Video Awards launch happened recently at the Oak Plaza Hotel in Accra. At the event, organisers announced the nominees, and at the end of the announcement, Becca?s ?Move? featuring Uhuru of ?Khona? fame got six nominations.
To many who haven?t heard the song cum watched the video, we can arguably say that the artistic piece was worked on by creative minds, featuring choreography, unique international artistes with the purpose of not only entertaining her esteem fan within and outside Ghana borders, but to as well penetrate Africa and beyond.
The beautiful music video was more of a reinvention, which is no doubt the option she had, to keep her old fans, capture new fans and as well as break into new territories?and now, it?s gotten her solid six nominations.
?Move? was professionally shot in South Africa with cameo appearances from Hugh Masekela & Yvonne Chaka. The video was directed by Nicky Campos.
MTN Play also released the song on its platform in all African countries that MTN Play is.
The 2014 MTN 4syte Music Video Awards comes off on Saturday, November 15 at the Accra International Conference Centre but before then, there would be nominees jam in Kumasi at the Heroe?s Park on November 1.
In a related development, a member of the MTN 4Syte Music Video Awards nominations committee, Ezekiel Tetteh, has parried suggestions that sought to impugn the integrity of the awards scheme.
Denying accusations of unfairness in their selection processes, Tetteh in an exclusive interview with StarrFMonline.com, said there are strict procedures that committee members have to follow each time they nominate videos meant for consideration for the ultimate award.
?The awards have always been fair. We are not at liberty to just choose what we want. There are guidelines and three different levels of decision making. Aside that, we look at editing, quality of pictures, directing, and a whole lot,? he said.
Rapper Edem and dancehall performer Stonebwoy, have both complained about the nomination process for the awards.
According to the two, who both received nominations in the recently announced list, specific songs they did should have made the cut for some categories.
Edem suggested his seven nominations may amount to nothing because his most popular track, ?Koene?, was not selected for any of the categories.
Meanwhile, Tetteh, who is a professional music video director, and well-known for his work on Shatta Wale?s ?Real Hustler? track, said musicians often get disappointed with the award organisers when their tracks don?t make it because they are emotionally attached to their work.
?Everyone holds their own opinion. For every award season, there are issues. Artistes feel disappointed when their hit tracks don?t make the cut. ?But what they fail to understand is that we look at video quality, not the song itself the track can be big on the street, but the video may be week.?
He added that they would not be forced to ?lower the standards? to suit individual musicians.
